Microsoft Advertising Help

Creative workflow in CAM

Building creatives for use in Ad Expert or Bing Ads campaigns can be an easy and quick process.


  1. Add a folder. Create folders to organize the creatives for each of your advertisers. More...
  2. Add a creative. Upload creatives for your ad campaign.
  3. Preview the creative. Preview the creatives to ensure the quality of the user experience. More...
  4. Verify the creative. Review the creative for compliance with Microsoft guidelines. More...
  5. Submit the creative. Submit the creative to Ad Expert, Bing Ads, or both.
  6. Validate the creative (Ad Expert). If the creative is for an Ad Expert campaign, validate the creative. More...
,IS_Creative Asset Manager , 661pop