Rich ads display a combination of links, forms, and message text on the Yahoo! Bing Network. There are three different configurations of this template. For your reference, an example of the selected rich ad type is displayed at the top of the page as you enter your creative information.
Although CAM contains upload pages for rich ads, they should always be uploaded through Bing Ads using the standard ad creation workflow. These instructions are included for troubleshooting and support purposes only.
Note
You can use the placeholder variables {param2} and {param3} in the Ad Title, Link text, and Ad Text boxes to dynamically update the display text for each ad. For more information, see Bing Ads help.
Click the Folders tab.
In the Folders pane, select a destination folder for your creative.
Click Upload, click Rich ads, and then click Images and Links.
Note
To switch to a different rich ad type while entering information, select a new type from the Rich ad type box.
In the Ad Title box, enter the title to display at the top of the ad.
In the Destination URL box, enter the URL to display when the ad title is clicked.
In the Link text boxes, enter the text to display for each link.
In the Link URL boxes, enter the URL for each link.
In the Ad Text box, enter the text to display in the ad.
Optional: Next to the Icon (16 x 16) box, click Select file, select a logo for the creative, and then click Open.
In the Display URL text box, enter the text to display for the URL.
Next to the Image (80 x 60) box, click Select file, select an image for the creative, and then click Open.
Optional: In the Image alternate text box, enter the alternate text for this image.
In the Image destination URL box, enter the URL to display when the image is clicked.
Click Save.
The new creative is automatically submitted for approval to Bing Ads.
Click the Folders tab.
In the Folders pane, select a destination folder for your creative.
Click Upload, click Rich ads, and then click Images, Links, and Form.
Note
To switch to a different rich ad type while entering information, select a new type from the Rich ad type box.
In the Ad Title box, enter the title to display at the top of the ad.
In the Destination URL box, enter the URL to display when the ad title is clicked.
In the Link text boxes, enter the text to display for each link.
In the Link URL boxes, enter the URL for each link.
In the Form description box, enter the text that displays next to the form’s text box.
In the Form button text box, enter the text that appears on the form’s button.
In the Form destination URL box, enter the URL to display when the form’s button is clicked.
In the Form input name box, enter the name of the variable that contains the text entered by the user.
In the Form input maximum length box, enter the maximum number of characters that the user can enter.
In the Ad Text box, enter the text to display in the ad.
Optional: Next to the Icon (16 x 16) box, click Select file, select a logo for the creative, and then click Open.
In the Display URL text box, enter the text to display for the URL.
Next to the Image (80 x 60) box, click Select file, select an image for the creative, and then click Open.
Optional: In the Image alternate text box, enter the alternate text for this image.
In the Image destination URL box, enter the URL to display when the image is clicked.
Click Save.
The new creative is automatically submitted for approval to Bing Ads.
Click the Folders tab.
In the Folders pane, select a destination folder for your creative.
Click Upload, click Rich ads, and then click Pharma.
Note
To switch to a different rich ad type while entering information, select a new type from the Rich ad type box.
In the Ad Title box, enter the title to display at the top of the ad.
In the Destination URL box, enter the URL to display when the ad title is clicked.
In the Ad Text box, enter the text to display in the ad.
Optional: Next to the Icon (16 x 16) box, click Select file, select a logo for the creative, and then click Open.
In the Display URL text box, enter the text to display for the URL.
In the Warning text box, enter the pharmaceutical drug warning.
In the Info label box, enter the text to display as the link to more information on the pharmaceutical product.
In the Info URL box, enter the URL to display when the link for more information is clicked.
Click Save.
The new creative is automatically submitted for approval to Bing Ads.
Click the Folders tab.
In the Folders pane, select a destination folder for your creative.
Click Upload, click Rich ads, and then click Video and Links.
Note
To switch to a different rich ad type while entering information, select a new type from the Rich ad type box.
In the Ad Title box, enter the title to display at the top of the ad.
In the Destination URL box, enter the URL to display when the ad title is clicked.
In the Link text boxes, enter the text to display for each link.
In the Link URL boxes, enter the URL for each link.
In the Ad Text box, enter the text to display in the ad.
Optional: Next to the Icon (16 x 16) box, click Select file, select a logo for the creative, and then click Open.
In the Display URL text box, enter the text to display for the URL.
Next to the Image (80 x 60) box, click Select file, select an image for the creative, and then click Open.
Optional: In the Image alternate text box, enter the alternate text for this image.
In the Image destination URL box, enter the URL to display when the image is clicked.
Next to the Video box, click Select file, select the video for this creative, and then click Open.
Next to the Video thumbnail (80 x 60) box, click Select file, select an image to represent the video, and then click Open.
Click Save.
The new creative is automatically submitted for approval to Bing Ads.
Click the Folders tab, and then select a destination folder for your creative.
In the Folders pane, select a destination folder for your creative.
Click Upload, click Rich ads, and then click Video, Links, and Form.
Note
To switch to a different rich ad type while entering information, select a new type from the Rich ad type box.
In the Ad Title box, enter the title to display at the top of the ad.
In the Destination URL box, enter the URL to display when the ad title is clicked.
In the Link text boxes, enter the text to display for each link.
In the Link URL boxes, enter the URL for each link.
In the Form description box, enter the text that displays next to the form’s text box.
In the Form button text box, enter the text that appears on the form’s button.
In the Form destination URL box, enter the URL to display when the form’s button is clicked.
In the Form input name box, enter the name of the variable that contains the text entered by the user.
In the Form input maximum length box, enter the maximum number of characters that the user can enter.
In the Ad Text box, enter the text to display in the ad.
Optional: Next to the Icon (16 x 16) box, click Select file, select a logo for the creative, and then click Open.
In the Display URL text box, enter the text to display for the URL.
Next to the Video box, click Select file, select the video for this creative, and then click Open.
Next to the Video thumbnail (80 x 60) box, click Select file, select an image to represent the video, and then click Open.
Click Save.
The new creative is automatically submitted for approval to Bing Ads.
Note
The combined length of all link text can be up to 60 characters.
Note
The combined length of all link text can be up to 30 characters.