The overall monthly revenue total is often considered an important indicator of performance for your ad units. You can use reports to gain much greater depth, detail, and variety of performance information.
You can customize reports by adding or removing columns. You can also schedule reports so they'll run each day, or on a given day of the week or month.
To get the most out of your reports, set up channels. Channels enable you to filter which details of an ad unit's performance appear in your reports and compare performance across multiple ad units and applications.
The following reports are supported:
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- Account performance. This report captures all the performance data for an overall account. This report is useful for customers with multiple accounts, especially when there are key differences between the accounts, such as when each account represents a separate website or other site, or when each account is for a different client belonging to an agency.
- Ad Unit performance. The ad unit report will give you raw numbers, such as click-through rate and ad impressions, that encapsulate the performance of your ad units--click-through, impressions, and so on. This report is useful for fine-grained detail but does not offer the flexibility of side-by-side comparison that the channel performance report offers.
- Channel performance. You'll see a detailed report on any channels you've set up. You can associate filters (blocked URLs or keywords) with channels, and see how those filters affect performance (positively or negatively). You can also evaluate how different ad units and webpages are performing within a given URL, or assess how similar ad units perform in different sites or apps.
- Network hierarchy. This report gives you an overview of all networks you currently host ad units on through pubCenter, including click, impression, and estimated revenue totals by network.
- Publisher traffic quality score (PTQS). The Publisher Traffic Quality Score helps rank how well your ad units are performing over time, similar to an inventory performance score. The PTQS report compares an ad unit’s historical performance with regards to billable activity – impressions, click-throughs, and conversions – across multiple sites and ad units.
- Site & App performance. This report compares the performance of ad units in multiple web pages or applications against each other.