Create a mobile search ad unit

If you publish search results pages on a mobile version of your website (or on a site aimed at mobile users), you can place ads next to your search query results on search engine pages.

Create a mobile search ad unit

1. Click the Setup tab, and then click Ad units.
2. Click the Mobile Search tab.
3. Click Create mobile search ad unit.
4. In the Ad unit name box, enter a unique name for your ad unit.
5. (Optional) To create a mobile search ad for Microsoft owned and operated networks, under Network affiliation override, check O & O.
6. (Optional) To associate this ad unit with a custom channel, do one of the following:
   • To create a new channel, in the Custom channels box, enter a new channel name and click Create custom channel.
   • To associate the ad unit with an existing channel, in the Custom channels lists, select the name of that channel in the left list and click '>'.

7. Click Save and generate ID.
8. On the View mobile search ad unit ID page, note your ID. You'll need to add this ID value to your ad unit call code. For further information on integrating the value, consult the documentation available on MSDN.

Note: The features available in pubCenter are based on your user role and permissions. Some features, ad unit options, and reporting choices are only available to some users.