About interests on Bing

About interests on Bing

Never miss a beat when you personalize the Bing homepage with the things you care about, like top news, stocks, weather, and more.


What are interests on Bing?expando image

Interests help you stay up to date with personal interests like news, stocks, and local weather, so you always have the latest information on the topics you care about.

How do interests work?expando image

Once you've added interests, Bing tracks them for you and shows you related news and updates on the Bing homepage, as well as in emails, notifications, and other areas.

What types of interests can be tracked?expando image

Right now, you can track four major interests on Bing: News, weather, finance, and flights. We'll be adding to those interests to continue making your Bing experience more personal and relevant.

Where will I see my interest updates?expando image

You'll see your interest tiles on the Bing homepage. On MSN, you'll see updates on pages related to your interests. For example, if the MSFT stock price is an interest, you'll see updates on MSN Money. On Windows Phone 8.1, you'll get updates on your phone.

How do I add interests?expando image

You can add interests by clicking on the star next to any search result, or by selecting Add Interest.

How do I remove an interest?expando image

From a search result, click Manage how you track this Interest, or go to My Interests. Select the interest you’d like to remove and click Delete.

Privacy and settings

How do I turn interests off?expando image

To turn off your interests and stop receiving updates, go to Settings and click Turn off.

How do I delete all my interests?expando image

Go to Bing Settings, then click Personalization. Under Interests, click Clear.

Why do I see interests I didn’t add?expando image

When you sign up for interests, you'll see a few starter interests, like weather and headline news. You might also see interests related to information you’ve provided to other apps or programs that you’ve linked to your Microsoft account, like Cortana or MSN. You can add or delete interests any time.

Does Bing use the information I provide to show me targeted ads?expando image

Bing doesn’t use your interests information to show you targeted ads.

Signing in

Why do I need a Microsoft account to use interests?expando image

A Microsoft account connects your devices and accounts seamlessly, so you’ll always see your interests on any desktop browser, as long as you’re signed in.

Why can’t I see my interests when I’m not signed in?expando image

To see your interests, you must be signed in with your Microsoft account.

How do interests work with Bing Rewards?expando image

You can use interests and Bing Rewards at the same time, but you'll need to sign up for interests and Rewards separately.

If you're not already using interests or Bing Rewards yet, you might be prompted to join both when signing in with your Microsoft account. You can always opt in or out to either experience from this page:

Bing homepage with Rewards and Interests opt-ins

Some features and functionality described here might not be available in your country or region right now.

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