About language options in Bing Ads Editor

About language options in Bing Ads Editor

You can manage your Microsoft Bing Ads Editor  v11 account in one language and run ads in a different language.

You can manage your Microsoft Bing Ads Editor account in one language and run ads in a different language.

Product language: Bing Ads Editor Interface

When you downloaded Bing Ads Editor, you selected the language option for the product. If you want to work in a different language, you'll need to download a different version of Bing Ads Editor.

Available product languages include English, French, German, Italian, Brazilian Portuguese, Spanish, and Traditional Chinese.

Ad language: Your target customers

Your ad language setting determines the language you will use when you write your ads and should be the language of your customers.

This setting:

  • Applies to all ads in an ad group. (Best practice: If you want to run your ads in multiple languages, consider setting up an ad group for each language.)
  • Defaults to the ad language you selected for the campaign.
  • Can be changed when you create an ad group, but cannot be changed later.

Available ad languages

Danish Italian
Dutch Norwegian
English Portuguese
Finnish Spanish
French Swedish
German Traditional Chinese

Your ad language in combination with your location targeting determines who will see your ads. To learn more, see How does location targeting and ad language affect who can see my ads?

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