Imports from Google AdWords to Microsoft Bing Ads Editor include the following:
After the import, be sure to review your campaigns and ensure that targeting, bids, and all other data is configured as you expect, as you may not see a warning about unnimported data. Then, make any needed changes within Bing Ads Editor.
At this time, when you import from Google AdWords or the Google API, the campaign setting "Targeting method" cannot be imported.
In Bing Ads Editor, if you want to display Product Ads, they must be explicitly defined. However, in AdWords, you do not always specifically create Product Ads. In order to help ensure that Product Ads served in AdWords continue to work in Bing Ads Editor, Bing Ads Editor will create a default Product Ad for you.
A default Product Ad will be created in your imported ad group if:
This default Product Ad will not have any promotional text.
Further, AdWords does not include Product Extensions as part of the file Bing Ads Editor uses to import your campaigns. Product Extensions from AdWords are also not available via the API. Therefore if you import Product Ads from AdWords, Bing Ads Editor will create a default "All Products" Product Extension for you. A Product Extension will be created in your imported campaign if:
If you select a store as part of your import options, the store ID will be associated with this default Product Extension.
If your AdWords campaign uses the utm_source parameter and that parameter value is Google, Adwords, or any variant of those (such as googleshopping or AdwordsIndia), the value will be replaced by bing. This will prevent your imported campaigns from reporting incorrect source information.
For example, http://www.example.com/?utm_source=google will be imported as http://www.example.com/?utm_source=bing.