Create text ads

Create text ads

Learn how to create one or more new text ads in Microsoft Bing Ads Editor v11.

A text ad includes an ad title, ad text, display URL, and destination URL.

The combined ad title and ad text must be at least three words. The following character limits include spaces and default dynamic text:

  • Ad title: 25 characters
  • Ad text: 71 characters
  • Display URL: 35 characters
  • Destination URL: 1024 characters

    For destination URLs, the limit includes all the characters in http:// and https://.

Optimizing for long ad titles

It is important to take advantage of longer ad titles, as ads with the combined titles typically generate better results. You can take specific actions to influence how your longer titles are displayed: If you want the first sentence of your description appended to the title, that sentence must end with an exclamation mark (!), question mark (?), or period (.) and then be followed by a space. When this sentence is combined with the title, is must be relatively short; around 63 characters or so, in order to fit in the space available. However, if you prefer to append your display URL instead, make your ad title or your description first sentence a bit longer.

Use the ad preview in the Editor pane to see the results and experiment with different combinations until you get what you like. It’s possible that what is ultimately displayed by Bing will be different from what you see in the preview (due to our experimentation to get you the best results).

Create a single text adexpando image
  1. In the type list from the left panel, select Text ads under Ads and extensions, and then the ad group in which you want to create a new ad.
  2. Click Add text ad.
  3. In the Editor pane, type the required information for your ad.
Create multiple text adsexpando image
  1. In the type list from the left panel, select Text ads under Ads and extensions, and then the ad group in which you want to create new ads.
  2. In the Manager pane, click Make multiple changes > Add/update multiple text ads.
  3. In the Make multiple changes dialog box, under Add text ad data, do one of the following:
    • Paste data using the suggesting headings
      1. Click Insert headings.
      2. Underneath the headings row, paste the spreadsheet data.
      3. Click Edit headings.
      4. Under Edit headings, make sure that the correct heading is selected in the drop down box for each column.
    • Paste data from a spreadsheet that includes column headings
      1. Paste the spreadsheet data into the text box.
      2. Click Edit headings.
      3. Under Edit headings, make sure that the correct heading is selected in the drop down box for each column.
  4. Click Next.
  5. On the Import Completed page, after you review your changes, click Close.
Notes
  • Before you upload ads and keywords to Bing Ads, make sure they meet Bing Ads policies. Compliant ads are more likely to be approved and go live quickly.
  • To activate changes that you make in Bing Ads Editor, you must post them to your Bing Ads account.

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