Getting started with Microsoft Bing Ads Editor is as easy as 1-2-3. After you install, in the Start menu, look for Microsoft Bing Ads Editor. Then, every time you sign in, you'll complete three basic steps: download (get) your account data from Bing Ads, make changes to your campaigns in Bing Ads Editor, and then upload (post) your changes back to Bing Ads.
Your first step is to get campaign data from Bing Ads web. When you launch Bing Ads Editor for the first time, you’ll enter your user name and password. Then choose which campaigns to get. For agencies with lots of accounts, you can choose to get only specific ones. Keep in mind that if you have lots of accounts, it can sometimes take several minutes to get your data.
Whenever you want to get your current campaign data from Bing Ads, you must use the Get Changes button in the ribbon. You can then make your changes and then Post back up to Bing Ads. This is a cycle that you’ll go through every time you sign in to Bing Ads Editor: get your accounts, make changes to your campaigns, and then post them when you’re done.
Get campaign data. You can either create new campaigns, or import existing campaigns from Yahoo or Google AdWords with minimal overhead.
Make changes to one item, or many. Do you have campaigns that only run seasonally? Do you need to add new keywords to keep up with the latest viral video? Bing Ads Editor has lots of tools to make managing your campaigns a snap. You can:
Update your bids. To keep your ads relevant and showing on the first page of search results, you’ll need to update your bids. Use the Bid Estimation tool to research first page bids for thousands of keywords at a time. Review bids individually, or opt to apply them all with the click of a button.
Once you’re done updating your campaigns, it is important to post your account changes to apply them. Your new campaigns, keywords, and bids, will start running immediately. Don’t forget to double-check your language and location settings, as these can affect where we show your ads. You should post your changes at the end of every session in Bing Ads Editor.
To update your account, click Post. And that’s it! You’re on your way to being an Bing Ads Editor power user.