Import campaigns

Import campaigns

Import campaigns from a spreadsheet or another online advertising program easily with Microsoft Bing Ads Editor v11.

If the campaign data that you want to import--such as keywords or ads--is in a spreadsheet or another online advertising program, such as Google AdWords, you can import it into Bing Ads by using Microsoft Bing Ads Editor.

How do I import campaign data to Bing Ads?expando image
  1. Prepare your import file.
    1. Optional: Set default values for new and imported campaigns.
    2. Optional: Export campaigns from Bing Ads Editor and edit campaign data. For instructions, see Export campaigns from Microsoft Bing Ads Editor.
  2. Click Import on the ribbon, and select where you want to import your import option.
  3. On the first page of the Import Wizard, select an import option. On the wizard page that opens, enter the required information, and then click Next.
  4. Select which campaigns you want to be imported, and then click Next.
  5. On the Select your import options page, select the items to import, and then click Next.
  6. On the Import Completed page, review your changes.
    • New: These new campaigns will be created.
    • Updated: These existing campaigns will be updated.
    • Deleted: These existing campaigns will be deleted.
    • Skipped: These campaigns will not be created or updated. They contain invalid data.
  7. When you are satisfied with the import information, click Close.
  • To activate changes that you make in Bing Ads Editor, you must post them to your Bing Ads account.
  • You can export data from an Bing Ads Editor campaign, make changes to the exported data, and then re-import the data into Bing Ads Editor. If you change the name of a campaign or ad group, a new campaign or ad group will be created when you re-import the data.
  • Bing Ads Editor now accepts extension settings and association data in separate columns in a CSV import file. This can help shorten the time for importing campaign data.
  • If you edit data in a comma-separated values (CSV) file, save the file with Unicode Text encoding before you import it. Doing so ensures that data that contains special characters will be imported.
    For example, if you are using Microsoft Excel, open the CSV file and edit your data. Click the Microsoft Office button, click Save As, type a file name, and then, in the Save as type box, select Unicode Text (*.txt).
What do I need to know about importing unassociated Sitelink, Location, and Call Extensions?expando image

When you initially create a Sitelink, Location, or Call Extension, you must include the campaign and ad group name. After creating the extension, you can go back and delete the campaign or ad group association.

Downloading unassociated Sitelink, Location, and Call Extensions

When unassociated Sitelink, Location, and Call Extensions are downloaded from Bing Ads for the first time, they get successfully downloaded to the Bing Ads Editor's local database, even though that are not shown in the Bing Ads Editor grid.

Importing the same unassociated Sitelink, Location, and Call Extensions again

When you import the same unassociated Sitelink, Location, and Call Extensions again, the download summary page will display these items as Skipped because they are already downloaded in the Bing Ads Editor's local database. However, when you download the details of the skipped files from the Import Completed summary page, these items will not be shown.

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