Edit keyword bids
Edit keyword bids
Change keyword bids for a single keyword or multiple keywords easily in Microsoft Advertising Editor.
You can change the bid for a single keyword or make the same change to the bids for multiple keywords.
Update bid to a specific amount
- Select the campaign or ad group from the tree view in the left pane.
- Select Keywords under Keywords and targeting from the type list in the left pane.
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Select the keyword you want to edit from the data view.
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In the Edit the selected keywords pane, enter a new bid into the Bid box.
Based on Microsoft research, we recommend that you bid at least $0.30 on each keyword. Bids below this are often too low to compete against other advertisers' bids on the same keywords. As a result, your ad might not show.
- Repeat for each keyword you want to change.
Increase or decrease bid by a specific amount
- Select the campaign or ad group from the tree view in the left pane.
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Select Keywords under Keywords and targeting from the type list in the left pane.
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Select one or more keywords you want to edit from the data view.
- In the Edit the selected keywords pane, enter the bid amount.
- Repeat for each keyword you want to change.
Notes
- Once a campaign becomes active, you cannot change its pricing method between CPC (cost per click) and CPM (cost per thousand impressions).
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To activate changes that you make in Microsoft Advertising Editor, you must post them to your Microsoft Advertising account.