Create ad groups

Create ad groups

Learn how to create new ad groups within any existing campaign in Microsoft Bing Ads Editor v11.

You can create new ad groups within any existing campaign.

Create a single ad groupexpando image
  1. In the tree view from the left panel, select the campaign in which you want to create a new ad group.
  2. In the Manager pane, click Add ad group.
  3. In the Editor pane, enter the appropriate information in the Ad group name, Start date, and End date boxes. If you don't want the ad group to expire, select the No end date check box.
  4. In the Ad distribution box, select where you want your ads displayed:
    • Content network. Microsoft-owned websites, such as MSN Tech & Gadgets, MSN Money, MSN Real Estate, and Windows Marketplace, as well as participating partner websites. When you run your ads on content-based pages, your ads are displayed near relevant content. As a result, you extend your advertising reach to a broader segment of your target audience. Content network ads can be priced using either the cost-per-click (CPC) or the cost-per-thousand-impressions (CPM) pricing method.
    • Search network. Bing, AOL, and Yahoo Search results pages.
    • Mixed. Both content and search networks.

    Important

    The content network is available only in the United States.

  5. In the Ad rotation box, select which ads in your ad group will display more frequently:
    • Optimize for Clicks. This will predominantly show ads that have the highest click-through rate (CTR).
    • Rotate Ads More Evenly. This will rotate between your ads on an equal basis. That is, each ad in a particular ad group has an equal chance of being displayed in response to a searcher's query. Use this option when you want to optimize for conversions instead of CTR, or you're testing new ads. Sometimes the ads that get the highest CTR are not the ads that get the highest conversions. Using this option, you can help ensure that ads with a higher CTR don't unintentionally get precedence over ads with a higher conversion rate. If you want to test new ad copy, using this option can help ensure that those new ads get an opportunity to be displayed, even if you have other ads within the same ad group that have an established and higher CTR performance history.
Create multiple ad groupsexpando image
  1. In the tree view from the left panel, select the campaign in which you want to create new ad groups.
  2. In the Manager pane, click Make multiple changes > Add/update multiple ad groups.
  3. In the Make multiple changes dialog box, do one of the following:
    • If your data includes campaign names, check the My ad group data includes campaign names.
    • If your data does not contain campaign names, uncheck My ad group data includes campaign names, and then, under Select location, select the campaigns in which you want to add ad groups.
  4. Under Add ad group data, do one of the following:
    • Paste data using the suggesting headings
      1. Click Insert headings.
      2. Underneath the headings row, paste the spreadsheet data.
      3. Click Edit headings.
      4. Under Edit headings, make sure that the correct heading is selected in the drop down box for each column.
    • Paste data from a spreadsheet that includes column headings
      1. Paste the spreadsheet data into the text box.
      2. Click Edit headings.
      3. Under Edit headings, make sure that the correct heading is selected in the drop down box for each column.
  5. Click Next.
  6. On the Import Completed page, after you review your changes, click Close.
Note

To activate changes that you make in Bing Ads Editor, you must post them to your Bing Ads account.

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