Create Sitelink Extensions

Create Sitelink Extensions

Learn how to add Sitelink Extensions in Microsoft Bing Ads Editor v11, where are additional links you can add to your ad.
Important

This feature is available in all markets except China, Hong Kong, Taiwan, Malaysia, Vietnam, Thailand, Philippines, and Indonesia.

Sitelink Extensions are additional links that you can add to your text ads. Each link in a Sitelink Extension must comply with Bing Ads policies.

Create a single Sitelink Extensionexpando image
  1. Select the campaign from the tree view in the left panel you want to add a Sitelink Extension to.
  2. Select Sitelink Extensions under Ads and extensions from the type list in the left panel.
  3. Click Add Sitelink Extension in the Manager pane and select Add Sitelink Extension.
  4. In the Edit the selected Sitelink Extension pane, enter the Order you want the extension to appear.
  5. Enter the Link text, Destination URL, Final URL, and Final mobile URL.
  6. Enter the Description.
  7. Select the Device preference.
Create multiple Sitelink Extensionsexpando image
  1. Select the campaign from the tree view in the left panel you want to add a Sitelink Extension to.
  2. Select Sitelink Extensions under Ads and extensions from the type list in the left panel.
  3. Click Make multiple changes in the Manager pane and select Add/update multiple ad group Sitelink Extensions or Add/update multiple campaign Sitelink Extensions.
  4. In the Add/update multiple changes dialog box, do one of the following:
    • If the data you are going to add includes campaign names, select My adgroup/campaign Sitelink Extensions data inludes campaign names.
    • If the data you are going to add does not include campaign names, in the Select location box, select the campaigns that you want to add the Sitelink Extensions to.
  5. If you want to use the suggested headings, click Insert headings. If you want to use your own headings, in the first row of the text box, type the heading of each column, such as Sitelink Extension Order or Sitelink Extension Destination URL.
  6. In the text box, either paste your Sitelink Extensions data into the box using tabs as delimiters or type the data for one link per line, using tabs to move to the next column.
  7. If you want to change the headings, click Edit headings... and select the desired headings in the drop down boxes.
  8. Click Next.
  9. On the Import completed page, after you review your changes, click Close.
Note

To activate changes that you make in Bing Ads Editor, you must post them to your Bing Ads account.

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