Edit all your ad extensions in a spreadsheet

Edit all your ad extensions in a spreadsheet

Save time and effort by using Microsoft Bing Ads Editor v11 to export all of your ad extensions to a CSV file, edit them in Microsoft Excel, and save your changes.

With Microsoft Bing Ads Editor, you can export data from a campaign or ad group as a comma-separated values (CSV) file, which you can then edit in Microsoft Excel. If you need to edit ad extensions (phone numbers, addresses, websites) and the extension is associated with hundreds of campaigns, there are hundreds of edits to make. Luckily, you can assign IDs to extensions and use a spreadsheet to edit the details all at once, rather than one at a time.

Add new extensions using the spreadsheet expando image
  1. Create new extensions in Bing Ads Editor:
    • Select the campaign to which you want to add the extension to from the tree view in the left panel.
    • Select the ad extension under Ads and extensions in the left navigation panel.
    • In the Manager pane, click Add extension.
  2. Open extensions data in Excel:
    • In the Manager pane, click Copy to CSV, which will automatically open in Excel.
    • In Excel, assign your new extension a temporary ID by entering any negative number (for example, -11111) in the ID column in the spreadsheet.

    Bing Ads Editor recognizes the negative number as a temporary ID and will later re-assign it a permanent ID (a positive number) after you Post Changes to Bing Ads online.

  3. Assign a Type and Parent ID in the spreadsheet:
    • The ad extension record types you can add to the Type column are: Campaign/Ad Group Sitelink Ad Extension, Campaign Location Ad Extension, Campaign Call Ad Extension, and Campaign Product Ad Extension.
    • Enter the campaign ID you want to associate the extension with in the Parent ID column.
  4. Save the CSV file and then click Account, then Import and select Import from a file in the toolbar to move the data back into Bing Ads Editor.
  5. From the Import from file dialog box, select the CSV file and click Next.
  6. Confirm that the appropriate Microsoft data field is selected and click Next. If you want to change any of the data field selections, select from the dropdown options.
  7. Check to make sure everything is correct from the Select your import options dialog box and click Next.
  8. Confirm that the changes are complete in the Import completed dialog box and click Close.

The next time you click Get Changes, Bing Ads will assign a permanent ID (replacing the negative number you originally created) to your new extension the next time you Get Changes and export the data as a CSV file.

Edit extensions and associations using the spreadsheetexpando image
  • To edit details, change the cell for: Location Ad Extension, Call Ad Extension, Sitelink Ad Extension, and Product Ad Extension. Changes you make to the details here will be applied to all campaigns and ad groups associated with the extension ID.
  • To edit associations, change the ID and Parent ID for: Campaign/Ad Group Sitelink Ad Extension, Campaign Location Ad Extension, Campaign Call Extension, or Campaign Product Ad Extension.
Delete extensions or associations using the spreadsheetexpando image
  • In the Status column, delete "Active" and type "Deleted."

After you import the changes back into Editor from the CSV and Post Changes to Bing Ads online, the next time you download data into Editor, the deleted extensions and association records will be gone.

See more videos...