About ad distribution

About ad distribution

In Microsoft Bing Ads Editor v11, use ad distribution to select where you want your ads to show. You can choose to have your ads shown on the search network and/or the content network.

Use ad distribution to select where you want your ads to show. You can choose to have your ads shown on the search network, the content network, or both (Note: The content network is available only in the United States).

The search network

Within the search network, you have additional options. You can choose to have your ads shown on the following:

  • Only Bing, AOL, and Yahoo owned and operated sites
  • Only Bing, AOL, and Yahoo syndicated search partner sites (these are sites that partner with us to use Bing and Yahoo search results -- see this article for more information)
  • Both

Ads on the search network may also be displayed in the Bing Smart Search results.

Note

The ad distribution options Bing, AOL, and Yahoo search (owned and operated) only and Bing, AOL, and Yahoo syndicated search partners only apply to advertising set up in the following locations: United States, Canada, United Kingdom, Ireland, Australia, France, Germany, and Norway. These settings will not show when you select outside of these markets, either through ad language selection or targeting. All other locations will use All search networks even if the other two options are selected. When you run the Publisher Performance report, you'll see websites based on these ad distribution rules. To learn how ad language and location targeting affects who sees your ads, see How does location targeting and ad language affect who can see my ads?

The content network

The content network shows your ads in Windows apps based on the content of the apps. To learn more about content ads, see How content ads work. Note: The content network is available only in the United States.

Setting ad distribution

Although you set ad distribution when you create a new campaign, it is an ad-group level setting. Here's how to adjust your ad distribution settings in Microsoft Bing Ads Editor:

  1. Select the ad group in the Manager pane.
  2. In the Editor pane, change the selection in the Ad distribution drop-down list.
  3. For the search network, select whether to show your ads on all search networks, just Bing and Yahoo owned and operated sites, or just Bing and Yahoo syndicated search partner sites.
Note

To see how to exclude websites that aren't giving you the results you want, see How to prevent your ads from showing to certain people.

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