What are Callout Extensions and how do I add them to my ad?

What are Callout Extensions and how do I add them to my ad?

In Microsoft Bing Ads Editor v11, bulk manage Callout Extensions and created shared Callout Extensions to associate with multiple campaigns.

Manage your existing Callout Extensions with Microsoft Bing Ads Editor.

Important

Callout text may not duplicate what is already stated in the ad. Our full list of Callout Extension policies can be found here.

Callout Extensions

Each campaign and ad group can have 20 Callout Extensions associated with it and a minimum of 2 callouts must be associated with the campaign or ad group for the callout to serve. Keep in mind that your ads won’t always show callouts and if they do show callouts, the format it appears may vary. Callout Extensions are free to add to your ad.

Callout Extensions are available in all Bing Ads markets (excluding Hong Kong and Taiwan) and serve on desktop, tablet, and mobile devices.

How do I create a shared Callout Extension?expando image
  1. Click Shared Library in the left panel and make sure you're in the Shared Callout Extensions view.
  2. Click Add Callout Extension and add the Callout text in the Editor pane.
How do I associate an existing Callout Extension to a campaign? expando image
  1. Select the campaign or ad group from the tree view in the left panel.
  2. Select Callout Extensions under Ads and extensions from the type list in the left panel.
  3. In the Manager pane, click Add associations and select Add ad group Callout Extension association or Add campaign Callout Extension association.
  4. Select the ad group or campaign you want to add a Callout Extension and click Next.
  5. Select the Callout Extensions to use.
  6. Click OK.

Note: Making edits to the Callout Extension association will also change the Shared Callout Extension. Any associations that link to this shared Callout Extension will also get changed.

How do I edit a Callout Extension association? expando image
  1. Select the campaign or ad group from the tree view in the left panel.
  2. Select Callout Extensions under Ads and extensions from the type list in the left panel.
  3. In the Manager pane, click the Callout Extension you want to edit.
  4. In the Editor pane, edit the Callout text.

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