Manage your existing Callout Extensions with Microsoft Bing Ads Editor.
Callout text may not duplicate what is already stated in the ad. Our full list of Callout Extension policies can be found here.
Each campaign and ad group can have 20 Callout Extensions associated with it and a minimum of 2 callouts must be associated with the campaign or ad group for the callout to serve. Keep in mind that your ads won’t always show callouts and if they do show callouts, the format it appears may vary. Callout Extensions are free to add to your ad.
Callout Extensions are available in all Bing Ads markets (excluding Hong Kong and Taiwan) and serve on desktop, tablet, and mobile devices.
Note: Making edits to the Callout Extension association will also change the Shared Callout Extension. Any associations that link to this shared Callout Extension will also get changed.