What are Call Extensions and how do I add them to my ad?

What are Call Extensions and how do I add them to my ad?

In Microsoft Bing Ads Editor v11, bulk manage Call Extensions and created shared Call Extensions to associate with multiple campaigns.

Manage your existing Call Extensions with Microsoft Bing Ads Editor.

Important

Call text may not duplicate what is already stated in the ad. Our full list of Call Extension policies can be found here.

Call Extensions

Call Extensions have the added benefit of allowing you to designate your ads as call only ads. When you select call only ads, website links in your ads are not clickable from a smartphone. Instead, your phone number is the only link that a user can click. Clicking on the phone number link will initiate a call to that number and you will be charged up to your bid amount (just as if the user had clicked on a website link).

With Call Extensions, you have two options: You can use your own phone number or use a Bing Ads forwarding phone number. When using a forwarding number, we assign a unique phone number that displays in your ad. When a customer calls this number, the call is routed to your business phone number. Our forwarding number allows you to track all calls from this ad, no matter where the call was made from, so that you can analyze the ad performance.

Call Extensions can be used together with Location Extensions. When these two features are used at the same time, the phone numbers displayed and the availability of click-to-call depend on the device where the ad is being viewed.

Ability to set up in: All Bing markets

Serves in: Available in the United States and United Kingdom on all devices. Available in all other Bing markets on smartphones only, except for China.

How do I create a shared Call Extension?expando image
  1. Click Shared Library in the left panel and make sure you're in the Shared Call Extensions view.
  2. Click Add Call Extension and add the call details in the Editor pane.
How do I associate an existing Call Extension to a campaign? expando image
  1. Select the campaign or ad group from the tree view in the left panel.
  2. Select Call Extensions under Ads and extensions from the type list in the left panel.
  3. In the Manager pane, click Add associations and select Add campaign Call Extension association.
  4. Select the ad group or campaign you want to add a Call Extension and click Next.
  5. Select the Call Extensions to use.
  6. Click OK.

Note: Making edits to the Call Extension association will also change the Shared Call Extension. Any associations that link to this shared Call Extension will also get changed.

How do I edit a Call Extension association? expando image
  1. Select the campaign or ad group from the tree view in the left panel.
  2. Select Call Extensions under Ads and extensions from the type list in the left panel.
  3. In the Manager pane, click the Call Extension you want to edit.
  4. In the Editor pane, edit the call details.

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