How do I add a location target?

How do I add a location target?

When determining if your ads are eligible to be displayed, Microsoft Bing Ads Editor v11 uses both your ad language and location target settings. Both criteria must be met in order for an ad to display.

Getting your ad in front of the right people is what targeting is all about. When you target by location, you can choose to show ads to potential customers in all available countries/regions:

  • Selected cities and metro areas within the U.S., Canada, U.K., France, and Australia
  • Counties within the U.S.
  • Postal codes
  • County (U.S. only)
  • State/Province
  • Countries/Regions
  • A specified radius around a zip/postal code, coordinates, landmark, or area

Note: Not everyone can target United States counties yet. If you don’t have this feature, don’t worry. It’s coming soon.

Although location targeting is most often used to designate the specific locations where you want to show your ads, Bing Ads also lets you target locations you specifically want to exclude from seeing your ads. (Note: You cannot exclude using radius targeting.)

Not only does Bing Ads let you target customers in a specific location, you can also show ads to customers searching about a specific location. This option is in the Campaign tab as Targeting method. Take a look at the following examples:

Example 1

  • Who should see your ads? People in your targeted locations
  • Target location defined in your campaign: London
  • Keyword: Hotels
Searcher’s physical location Search term Ad eligible for display?
Florida London hotels No, not located in target location
London Hotels Yes, located in target location
London New York hotels Yes, located in target location

Example 2

  • Who should see your ads? People searching for or viewing pages about your targeted locations
  • Target location defined in your campaign: London
  • Keyword: Hotels
Searcher’s physical location Search term Ad eligible for display?
Florida London hotels Yes, searching about target location
London Hotels No, not searching for pages about target location
London New York hotels No, not searching for pages about target location

Example 3

  • Who should see your ads? Both People in your targeted locations and People searching for or viewing pages about your targeted locations
  • Target location defined in your campaign: London
  • Keyword: Hotels
Searcher’s physical location Search term Ad eligible for display?
Florida London hotels Yes, searching about target location
London Hotels Yes, located in target location
London New York hotels Yes, located in target location
How do I add a new location target?expando image
  1. Select the campaigns or ad groups from the tree view in the left panel that you want to add targeting to.
  2. Click Locations under Keywords and targeting from the type list in the left panel.
  3. In the Manager pane, click Add location target and select Add campaign location target or Add ad group location target.
  4. Choose the campaign or ad group you want to add a location target to and click OK.
  5. In the Edit the selected locations pane:
    • Specify the location for this entry. Click Edit/find location and you can specify the location by Area targeting (narrow your location target by country/region or city) or by Radius targeting (narrow your location to a single mile or kilometer, or expand it to a larger circle).
    • Enter bid adjustment.

    The details you input will automatically populate the new row in the main grid.

How do I import location targets with a file?expando image

If location targets are already available in Bing Ads Editor:

  1. Select the campaigns or ad groups from the tree view in the left panel that you want to add targeting to.
  2. Click Locations under Keywords and targeting from the type list in the left panel.
  3. Select the targets you want to edit in the grid.
  4. In the Manager pane, click Export to CSV file.
  5. After making the necessary changes, import your CSV file back to Bing Ads Editor. Learn more

If no location targets are available in Bing Ads Editor:

  • If you have targets in Google AdWords Editor and want to import them into Bing Ads Editor, export location targets from Google AdWords Editor and import your CSV or Excel file back to Bing Ads Editor. Learn more
  • Create a new file by downloading the CSV location targets template and import it back to Bing Ads Editor. Learn more

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