If you already are using Google AdWords to advertise on Google, you can import these campaigns into Bing Ads so that you can run the same ads on Bing. This is an easy way to expand your online advertising reach.
|Summary||Shows how many entities were imported successfully and how many had errors. Click the ellipsis to see details.|
|Actions||If you had errors, you will see a link to download the error file which you can review.|
Most items from Google AdWords import seamlessly into Bing Ads but there are a few items we recommend you review after import to make sure your Bing Ads campaigns are set up the way you want.
Both Bing Ads and Google AdWords offer you the ability to limit your campaign spend on a daily basis. In Bing Ads, a monthly budget is also an option. Once imported, you can choose to set your budget at a monthly rate.
Bing Ads has different minimum bid and budget requirements than Google AdWords. To help you import all of your data quickly, we will, by default, raise any bids and budgets that are too low to meet the Bing Ads minimums. During import setup, you can opt out of these increases, but Bing Ads won’t import campaigns that are below the default minimums.
Targeting options, such as location targeting and time of day targeting, are significantly different in each platform. You definitely will want to review your targeting settings in each platform. The settings used in one product will very likely not be appropriate for the other product. To learn more, see How can I get my ads in front of my customers?
Bing Ads does not use broad match negative keywords. If you have set up broad match negative keywords in Google AdWords, those will be treated as phrase match negative keywords when importing to Bing Ads. To find out where you can review the location options, see How to add keywords that won't trigger my ads (Negative keywords).
Quality score is another area that can be different. The means of determining your quality score, and how it is used in determining the performance of your keywords and ads are different between the products. As you examine your quality score in one product and determine ways to optimize, realize those same optimization strategies might not be applicable in the other product. To learn more about the Bing Ads quality score, take a look at Quality score in depth.
For a full list of what does and doesn't get imported from Google AdWords, see What to check after importing from AdWords