How to import a campaign from AdWords or other programs

How to import a campaign from AdWords or other programs

You can import entire campaigns - complete with their original ad groups, ads, keywords, and negative keywords - into Bing Ads from Google AdWords or other online advertising programs.
Important

You can now import a combination of 1 million keywords and ads from Google AdWords. All other entities (negative keywords, campaigns, ad groups, and extensions) will be limited to 100,000.

If you already have campaigns in other online advertising programs, you can import them to Bing Ads, saving you the trouble of having to set them up from scratch. You can import directly from your Google AdWords account, or you can create an import file and upload it to Bing Ads. When importing from Google AdWords, you can import a combination of 1 million keywords and ads. All other entities, like negative keywords, campaigns, ad groups, and extensions will be limited to 100,000.

Before you begin importing campaigns from Google AdWords to Bing Ads, be sure to review Importing your campaigns: Requirements. When you're finished importing, you can view your data and have the opportunity to fix any issues.

Import directly from Google AdWords
  1. In Bing Ads, click Import Campaigns, and then click Import from Google AdWords.
  2. Click Sign in to Google.
  3. Enter your Google sign-in information, click Sign in and then Accept.
  4. Select the Google campaigns you want to import, then click Continue.
  5. Under Choose Bing Ads account & import options, do the following:
    • Choose the Bing Ads account you want to import to
    • Choose the appropriate time zone
    • Choose the appropriate options for What to import
    • Choose the options you want for Bids and budgets
  6. Click Import.
Notes
  • Some Bing Ads users are currently unable to import campaigns directly from AdWords. If you have Google 2-step verification, you need to create an application-specific password for Bing Ads. If you're still unable to import directly after several attempts, follow the steps to import campaigns using an import file.
  • Certain situations require special attention when importing directly from AdWords. Review What information is included when I import from AdWords for more information.
  • Bing Ads does not save your Google AdWords sign-in information nor use that information for any purpose other than the import process.
Import using an import file
  1. Create a Microsoft Excel or CSV (comma-separated values) import file.
  2. In Bing Ads, click Import Campaigns, and then click Import from file.
  3. Click Browse and select the import file you've created, then click Continue.
  4. Use the drop-down lists to adjust any Bing Ads column headings to match those in your import file, then click Continue.
  5. Under Choose Bing Ads account & import options, do the following:
    • Choose the Bing Ads account you want to import to
    • Choose the appropriate time zone
    • Choose the appropriate options for What to import
    • Choose the options you want for Bids and budgets
  6. Click Import.
Notes
  • Unmatched columns will not be imported.
  • You can optionally edit destination URLs and choose to share identical sets of ad extensions between campaigns.
Limits for accounts, campaigns, and ad groups

Here are the limits on the number of items you can have at each level. This information can be useful to reference when importing your campaigns.

This level... Can contain up to...
Customer
  • 15 users
  • 6 accounts
  • 50,000,000 keywords
Accounts
  • 10,000 campaigns
  • 5,000,000 keywords (and product targets combined)
  • 5 million negative keywords
  • 20 negative keyword lists (max. 5,000 keywords per list)
  • 150,000 Ad Extensions
Campaigns
  • 20,000 ad groups
  • NEW! 20,000 negative keywords
  • 5,000 shared negative keywords
  • 100 IP exclusions
  • 1 Call Extension
  • 10 Sitelink Extensions
Ad groups
  • 50 ads, including text, mobile, or product
  • NEW! 20,000 keywords (and product targets combined)
  • NEW! 20,000 negative keywords

Some limits might be higher for specific customers.

Next Steps

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