Bing Ads Content Ads give search advertisers a way to easily extend their reach to potential customers who are browsing websites. Content Ads are text ads displayed next to relevant, high-quality content on Microsoft and Yahoo websites, and across our network of partner sites.
Bing Ads analyzes the content of a website and matches relevant, keyword-targeted ads to display on the page. For example, if a user views a website about kayaking in the Pacific Northwest, Bing Ads could show advertisements for kayaking trips or supplies. The result: relevant ads displayed to the right users.
Here are just a few of the benefits you can look forward to with Content Ads:
Content ads are limited to Argentina, Brazil, Canada, Chile, Colombia, Hong Kong, India, Indonesia, Malaysia, Mexico, Peru, Philippines, Singapore, Taiwan, Thailand, United States, Venezuela, and Vietnam.
When you submit ads through Bing Ads, Microsoft distributes them on the Microsoft Content Network, which includes Microsoft-owned, Yahoo-owned, and high-quality partner sites. Within Bing Ads, you can select whether to have your ads distributed on search pages, content pages, or both. It's easy to set up content distribution for entire campaigns or individual ad groups. To learn more, see What's the difference between the search and content networks?.