How content ads work

How content ads work

Content ads display on webpages that have content related to your product or service. For example, if a webpage features content about canoeing, your ads about canoeing trips or supplies can be displayed on that page.

Bing Ads Content Ads give search advertisers a way to easily extend their reach to potential customers who are browsing websites. Content Ads are text ads displayed next to relevant, high-quality content on Microsoft and Yahoo websites, and across our network of partner sites.

Bing Ads analyzes the content of a website and matches relevant, keyword-targeted ads to display on the page. For example, if a user views a website about kayaking in the Pacific Northwest, Bing Ads could show advertisements for kayaking trips or supplies. The result: relevant ads displayed to the right users.

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Here are just a few of the benefits you can look forward to with Content Ads:

  • Efficiency – Extend your search campaigns across the combined content network. Plus, use advanced targeting and exclusion to customize your ad placements.
  • Performance – Your ads are primarily distributed across premium publishers' sites, like Yahoo.
  • Transparency – Get unique visibility into your audience and site-level performance with advanced tools such as Bing Ads.
  • Intelligence – Detailed reports help you to optimize your Content Ads campaigns based on actual performance data, driving increased return on your advertising spend.

Content ads are limited to Argentina, Brazil, Canada, Chile, Colombia, Hong Kong, India, Indonesia, Malaysia, Mexico, Peru, Philippines, Singapore, Taiwan, Thailand, United States, Venezuela, and Vietnam.

Distribute as you choose

When you submit ads through Bing Ads, Microsoft distributes them on the Microsoft Content Network, which includes Microsoft-owned, Yahoo-owned, and high-quality partner sites. Within Bing Ads, you can select whether to have your ads distributed on search pages, content pages, or both. It's easy to set up content distribution for entire campaigns or individual ad groups. To learn more, see What's the difference between the search and content networks?.

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