What is Bing Merchant Center?

What is Bing Merchant Center?

Bing Merchant Center allows you to create a catalog, which includes images and other information about your products, so that your products can display on Bing

Bing Merchant Center allows you to create a catalog, which includes images and other information about your products, so that your products can display on Bing. There are two ways to list your products on Bing:

Product Ads

Product Ads allow you to include product details such as image and price within your ads, delivering key information about the product offers that will help users make informed decisions before clicking on the ads (which often improves the conversions). Product Ads pulls inventory from the Bing Merchant Center catalogs that you submit.

Ad example

This article explains how to get started with Product Ads.

Note

Product ads are only available in the United States on PCs, tablets, and smartphones, and in the United Kingdom and Australia on PCs and tablets.

Rich Captions

Rich Captions give you an opportunity to provide information about your products directly on the Bing search result pages. Your product’s price and availability may be displayed below the search results linking to your product’s page.

How it works

Bing will use the schema.org semantic markup (see specific examples below) on your product pages to look for price, availability, and rating information. This information may be added below the blue links (take a look at the example image below). This information will help users make informed decisions before clicking on the links to your pages.

Rich Captions

We require that you have the following semantic markup for Price, Availability, and Rating Count in place to be eligible for Rich Captions. Please ensure that your product page semantic markup is up-to-date and in accordance with the examples below.

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