What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" NOVEMBER 2016
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Expanded device targeting

We've added the ability to adjust bids for the desktop device type (which includes laptop computers). We've also expanded the ranges of device type bid adjustment: 0% to +900% for desktop, -100% to +900% for tablets, and -100% to +900% for smartphones.

Learn more about targeting

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"" "" OCTOBER 2016
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Stand out with Expanded Text Ads

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Expanded Text Ads are a new, mobile-first ad type, designed to engage with potential customers before they click on your ads. They’re bigger than standard text ads, allow for more ad copy, and are optimized for mobile devices.

Start using Expanded Text Ads today! We recommend running them in parallel with your existing standard text ads to maximize impressions.

To learn more, check out this blog post or our Expanded Text Ads FAQ.

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Extra convenience and flexibility with shared budgets

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You can now share a budget across multiple Bing Ads campaigns. That means you can minimize the amount of time it takes to set up and manage budgets, and maximize the number of impressions you get across your campaigns! With a shared budget, Bing Ads automatically adjusts how your budget is spent across campaigns to help you improve your ROI.

Learn all about shared budgets here.

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Create campaigns with a clear goal

We’ve redesigned how you create campaigns in Bing Ads to make it easier to get a new campaign set up and optimized. A successful ad campaign starts with a clear goal. So now we ask you what your campaign’s goal is right after you click Create campaign and then we show you the features that will help you get there.

Here's how it works!

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Opportunity is knocking again with broad match modifiers

Opportunities now offers suggestions for broad match modifier (BMM) keywords, giving you relevant traffic with good quality control. Learn more

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Revisions to our software and downloads policies

We have revised the Bing Ads software and downloads policies. Unauthorized distribution is not allowed. Advertisers and partners may only distribute software that they are authorized to distribute.

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