What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
AUGUST 2016

Maximize conversions with the Enhanced CPC bid strategy

When you enable Enhanced CPC for your campaign, Bing Ads will automatically adjust your bids in real time so that you bid up to 30% higher on users that are more likely to convert and bid up to 100% less on users less likely to convert. Enhanced CPC will help your campaign get more conversions, lower your cost per acquisition, and improve your return on investment in Bing Ads.

For more details, check out this blog post as well as this help article.

Upgraded URLs are here!

URL tracking allows you to find out how people got to your website by adding tracking parameters in Bing Ads. Previously, you needed to add these tracking parameters to each destination URL. Now with Upgraded URLs, we have separated the landing page URL from the tracking or URL parameters so if you want to edit your URL parameters, your ad doesn't have to go through another editorial review. It also allows you to define a separate mobile landing page URL if you have a website that is optimized for smaller devices. To learn more, see the blog and Bing Ads help.

JUNE 2016

Bing Ads Editor for Mac beta now available!

The Bing Ads Editor for Mac beta is finally here! If you’re using a Mac, you’ll be able to have the same great experience as the updated Bing Ads Editor v11. Here are a couple of features you should take advantage of right away:

  • Support for managing multiple accounts: You can work on multiple accounts at the same time without having to wait for a task you’re performing in one account to complete. Simultaneously sync campaigns, start a campaign import, and perform local bulk edits faster.
  • Copy and paste across multiple accounts: Copy and paste keywords, ads, even whole campaigns, from one account to another easily.

So, how do you sign up for the beta? We’re currently accepting sign-ups for the US-English version. You’ll be asked to fill out a short survey regarding your account and then you’ll then be added to the queue. Once you have been selected for the beta, you’ll receive an email invitation to download Bing Ads Editor for Mac. Get started with Bing Ads Editor for Mac by signing up for the beta today!

Learn more

Bing Ads for Android Bing Ads for iOS

Updates to Bing Ads for iOS and Android: Edit text ads and manage ad disapprovals

Managing your campaigns on the go is easier than ever with the latest updates to the Bing Ads mobile apps! You can now:

  • Make changes to your existing text ads’ title, description, display, destination URL, and device preference directly from your app, in real time.
  • View editorial disapprovals and perform inline editorial appeals for existing ads.
  • Receive push notifications for ad disapprovals.

Learn more

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