What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
Timeline Month MarkerspacerJULY 2015
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Bing Shopping Campaigns are now available to all US advertisers

Bing Shopping Campaigns (BSC) are a new campaign type in Bing Ads that makes advertising your products from the Bing Merchant Center store easier than ever. You can easily organize, track, and optimize your Product Ads directly in Bing Ads with BSC and be able to:

  • Easily manage and have more control over your Product Ads.
  • Have deeper insight into how your Product Ads are performing.
  • Import Google Shopping Campaigns with a single click.
  • Use BSC via the API.

Learn more

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Save columns, save time

You no longer have to manually add, remove, and change the order of columns in the table every time you want to see your data that way. You can:

  • Save the columns you want in the order you want.
  • Easily recall these particular columns whenever you want.
  • Quickly find the columns you need, as columns are grouped by categories in the column chooser.

Learn more

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Where's Help?

If you need access to Help, click the gear icon gear icon in the upper-right corner of Bing Ads. We’ve removed the link to Help from the right edge of the page.

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Timeline Month MarkerspacerJUNE 2015
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spacerGet results with Bing Ads

New video series: Get results with Bing Ads

Are you just getting started with Bing Ads? Meet small-business-owners Paul and Sarah and learn how to:

  • Plan a successful campaign
  • Reach your customers
  • Create ads that get results
  • Set your budget and control your costs
  • Invest in what works

Watch Get results with Bing Ads or check out all our Bing Ads Video Tutorials!

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Automated rules

No question, managing an online advertising campaign takes time! But Bing Ads can give you some of that time back. With our new automated rules, there are many tasks you can have Bing Ads do for you automatically. Here are just a few examples of tasks you can automate:

  • Start and stop your campaigns for special events, such as a Black Friday or New Year's Day sale.
  • Increase your budget for campaigns that are getting lots of clicks and conversions.
  • Automatically decrease your budget for campaigns that are costing you too much based on their average cost per click (CPC).

Learn more

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Edit existing insertion orders

Are you a monthly invoice customer? If so, you'll be happy to learn that you can now make changes to an existing insertion order's start date, end date, and budget. Learn more

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20,000!

We’ve increased some key online advertising limits. You can now have up to 20,000 keywords per ad group, up to 20,000 negative keywords per ad group, and up to 20,000 negative keywords directly associated with a campaign. For all the limits, see the table at the bottom of How should I organize my accounts and campaigns?

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New features and updates to Bing Ads for iOS 1.1 (English-speaking markets only)

  • View real-time delivery statuses for campaigns, ad groups, ads, and keywords.
  • View budgets and bids next to entity statuses and delivery statuses.
  • Differentiate keyword match types (for example, [keyword] vs. keyword vs. “keyword”).
  • Support for all Bing Ads currencies when managing budgets and bids.

Learn more

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Bing Ads has a new Home page

The Bing Ads Home page gives you a concise view of your account with the information that matters most to you in one single place. You can review:

  • Topline key performance metrics (KPIs) to see how your account is doing at a high level.
  • Top Mover 7-day report to see the biggest changes to clicks and spend.
  • Performance graph to compare two different metrics across a specific date range.
  • Customizable modules for keywords, ad groups, and campaigns to find out how they are doing.

Learn more

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See more videos...