What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" AUGUST 2018
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PayPal: Now accepted in more currencies

Use PayPal to add prepay funds with Canadian dollar, euro, Mexican peso, Norwegian krone, or UK pound — in addition to US dollar. For the full list of accepted payment methods, see How do I pay for Bing Ads?.

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Target CPA and Maximize Conversions automated bidding strategies are now available!

We have two new automated bidding strategies available: Target CPA and Maximize Conversions. These strategies leverage unique signals that are only available in our bidding offering to drive real-time dynamic bidding adjustments.

Note: Target CPA and Maximize Conversions are available only for campaigns targeting Australia, Canada, France, Germany, United Kingdom, and United States.

Learn more

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"" "" JUNE 2018
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Spice up your ads with Automated Extensions!

Automated Extensions, formerly known as ad annotations, are automatically added to your ads if Bing Ads determines that it can improve your ad performance.

Learn more

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"" "" MAY 2018
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In-market audiences are now available in the US!

Advertisers in the United States are now eligible to use in-market audiences to find and target new customers who are likely to convert in a certain category. In-market audiences are curated lists of customers who have shown purchase intent signals within a particular category, including searches and clicks on Bing and page views on Microsoft services.

Learn more

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"" "" APRIL 2018
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Email preferences

We've made it easier for you to set email preferences for yourself—as well as for others—in a new settings page.

Learn more

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Show the right product at the right time with Price Extensions

Price Extensions allow you to show potential customers what they want, when they want it, front and center on the Bing search results page. After someone clicks on your ad extension, you can direct them to your website, or to a preferred third-party site or online store. Price Extensions support a variety of languages, currencies, and methods to quantify your product prices. Get more conversions by adding Price Extensions to your campaigns today!

Learn more

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