Enhance your ads with Image Extensions
Image Extensions add visual elements to your ad, helping them stand out and giving customers an idea of what to expect when they click your ads. Add an Image Extension to your ad for free, paying only when your ad is clicked.
Image Extensions give you a larger ad footprint. Add other extensions to provide additional calls-to-action and to increase the likelihood that a customer will click your ad and visit your site.
Updates to Bing Ads for iOS 1.5 and Bing Ads for Android 1.2!
Target people who have visited your website before
Let’s say a potential customer visits your website, spends some time looking at a specific product, and then leaves without purchasing anything. What if you could show him a customized ad for the product the next time he searches for something similar? With Bing Ads, you can! It’s called “remarketing” -- targeting people who have visited your site before.
To get started with remarketing, all you need to do is add a UET tag to your website, create a remarketing list, and associate the remarketing list to an ad group. Then you’ll be showing an ad for a product to people who you know are interested in that product!
Find and research keywords with Keyword Planner (US market only)
Choosing keywords is one of the most important aspects of creating and maintaining a successful advertising campaign. Bing Ads Keyword Planner can help you find new keywords and figure out reasonable bids that will help you stay competitive with other advertisers. You can also use Keyword Planner to organize those keywords into meaningful ad groups and campaigns.
Keyword Planner is a valuable tool for new advertisers and PPC veterans alike. Use it when just starting a campaign or anytime to expand and improve your ads' performance and reach.
Updates to Universal Event Tracking (UET)
UET is a powerful Bing Ads tool. You just need to create one single UET tag and then add it to your website once. This tag records what customers do on your website. Bing Ads then collects that data, allowing you to track conversions (like purchases or leads). Bing Ads has made several enhancements to UET, including usability improvements to how you create and manage UET tags and conversion goals, as well as functional enhancements such as support for unique conversions, account level goals, tracking status, and ability to view conversion data on the conversion goals page.
Bing Ads for Android goes global!
Bing Ads for Android is now available for users globally. With Bing Ads for Android, you can quickly view performance of your accounts, campaigns, ad groups, ads, and keywords; monitor multiple performance metrics simultaneously; edit budget and bids; pause and enable campaigns, ad groups, ads, and keywords; and receive critical alerts such as notice of an expiring credit card.
Lower bids and increase clicks
We have added a new suggestion to the Opportunities tab called Lower your bids to increase clicks. You will see this suggestion if you have a campaign that is limited by budget and Bing Ads has determined that there is an opportunity to get more clicks by lowering bids. This is a great way to gain more clicks without increasing your costs.