Find and research keywords with Keyword Planner (US market only)
Choosing keywords is one of the most important aspects of creating and maintaining a successful advertising campaign. Bing Ads Keyword Planner can help you find new keywords and figure out reasonable bids that will help you stay competitive with other advertisers. You can also use Keyword Planner to organize those keywords into meaningful ad groups and campaigns.
Keyword Planner is a valuable tool for new advertisers and PPC veterans alike. Use it when just starting a campaign or anytime to expand and improve your ads' performance and reach.
Updates to Universal Event Tracking (UET)
UET is a powerful Bing Ads tool. You just need to create one single UET tag and then add it to your website once. This tag records what customers do on your website. Bing Ads then collects that data, allowing you to track conversions (like purchases or leads). Bing Ads has made several enhancements to UET, including usability improvements to how you create and manage UET tags and conversion goals, as well as functional enhancements such as support for unique conversions, account level goals, tracking status, and ability to view conversion data on the conversion goals page.
Bing Ads for Android goes global!
Bing Ads for Android is now available for users globally. With Bing Ads for Android, you can quickly view performance of your accounts, campaigns, ad groups, ads, and keywords; monitor multiple performance metrics simultaneously; edit budget and bids; pause and enable campaigns, ad groups, ads, and keywords; and receive critical alerts such as notice of an expiring credit card.
Lower bids and increase clicks
We have added a new suggestion to the Opportunities tab called Lower your bids to increase clicks. You will see this suggestion if you have a campaign that is limited by budget and Bing Ads has determined that there is an opportunity to get more clicks by lowering bids. This is a great way to gain more clicks without increasing your costs.
Accounts & Billing: Big improvements to help simplify your work
At Bing Ads, we believe that account and billing management isn't something you should have to spend a lot of time on. So based on feedback from customers like you, we have rolled out a set of new features to help simplify the accounts and billing experience. Whether you're an existing customer managing accounts and billing with us or you are transitioning from Yahoo, you'll find something to like in our latest release!
Consistent account navigation on all the tabs in Accounts & Billing, including quick views across all of your accounts.
Increased flexibility of payment management
Expanded insertion order (IO) capabilities, including:
Richer billing experience
New features and updates to Bing Ads for iOS 1.2
Bing Shopping Campaigns are now available to all US advertisers
Bing Shopping Campaigns (BSC) are a new campaign type in Bing Ads that makes advertising your products from the Bing Merchant Center store easier than ever. You can easily organize, track, and optimize your Product Ads directly in Bing Ads with BSC and be able to:
Save columns, save time
You no longer have to manually add, remove, and change the order of columns in the table every time you want to see your data that way. You can:
If you need access to Help, click the gear icon in the upper-right corner of Bing Ads. We’ve removed the link to Help from the right edge of the page.