What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
Timeline Month MarkerspacerAPRIL 2016
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Boost CTR with Callout and Review Extensions

Review Extension

Ad extensions are one of the best ways to make your website stand out to customers on the Bing Network. Today we’re excited to announce:

  • Callout Extensions: Highlight specific products, services, deals, or selling points to your customers by placing customizable snippets of text beneath your ads. Learn more
  • Review Extensions: Showcase your website by adding positive reviews from trusted third-party sources. Learn more

You can easily import callouts and reviews from AdWords or create them in our Ad Extensions tab today!

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Agencies can manage insertion orders for all of their clients

If you are an agency managing a client’s account, making sure that your client has an active insertion order just got easier. Agencies can now create, edit, approve, and cancel insertion orders on behalf of their clients, even when the client is the one who pays the bills (the bill-to customer). The agency user must be either a Super Admin or a Standard User. For more information, see Getting started as an agency with Bing Ads.

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Timeline Month MarkerspacerMARCH 2016
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Standard User: A new user role for more flexibility

Do you invite users to help manage your Bing Ads account? You now have a new option: the Standard User role. This role gives a user permission to manage campaigns and perform some billing activities on specific accounts. To see a detailed description of user roles and the process for inviting someone to view or manage your accounts, see How do I give someone access to my Bing Ads account?

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Expanding auto-tagging and tracking parameters

We understand how important it is for you to gain additional insights about how people got to your website. To support you, we made improvements to both auto-tagging and custom parameters:

  • We expanded the scope of auto-tagging to include Bing Shopping Campaigns and Image Extensions. Now, once you turn on auto-tagging at the account level, we add UTM tags to the destination URLs for text ads, keywords, Bing Shopping Campaigns, Image Extensions, and Sitelink Extensions automatically. Learn more
  • Three new tracking parameters — {Campaign}, {AdGroup}, and {Network} — can now be added to your destination URLs to help you quickly determine where your ads are appearing and what is triggering them to appear. Learn more
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Timeline Month MarkerspacerFEBRUARY 2016
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Updates to Bing Ads for iOS and Android

With the new year, we’ve welcomed a new look for Bing Ads! We’ve made some updates for our Bing Ads iOS and Android apps, where you can now:

  • Visualize your account’s Share of Voice to see impressions you’re losing out on and possibly losing to your competitors.
  • Check your quality score (Qual. Score) to see how competitive your ads are in the marketplace.
  • See more campaigns, columns in the grids, and more detail on graphs for your iPad or Android tablet.

Learn more

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Inline keyword diagnosis

You can now see whether or not your keywords can deliver -- and diagnose any issues -- right in the Campaigns page. All you need to do is:

  1. Go to the Keywords tab.
  2. In the Delivery column, hover over the ellipsis icon ellipsis icon to bring up the keyword diagnosis.
  3. You'll either see a confirmation that your keyword is triggering ads, or an explanation of the problem and how to fix it.

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