What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" SEPTEMBER 2016
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Highlight your products and services with Structured Snippets

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Structured Snippet Extensions provide searchers more context on a specific aspect of your products and services. First, you select a header to present the context for what you want to highlight in your ad. Then, you input snippets of text to pair with your header.

To learn more, check out our blog post or help article.

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Compare your performance between two time periods

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To understand how your campaigns are doing, one of the best ways is to compare your current performance to your past performance. Now, you can do just that by going to the date picker and turning on Compare. You'll be able to compare any two periods of time, within the past three years, to each other. Once turned on, each performance metric can be broken out into four columns:

  • Performance from your current period
  • Performance from your comparison period
  • Change (Current Performance - Comparison Performance)
  • Change % ((Current Performance - Comparison Performance)/Comparison * 100%)

For more details, check out this blog post as well as this help article.

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Bulk editing on Bing Ads apps is now available!

Manage multiple campaigns by bulk editing from your Bing Ads app. You can now enable or pause the statuses of multiple campaigns, ad groups, ads, or keywords on the go.

For more details, check out this blog post.

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"" "" AUGUST 2016
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Maximize conversions with the Enhanced CPC bid strategy

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When you enable Enhanced CPC for your campaign, Bing Ads will automatically adjust your bids in real time so that you bid up to 30% higher on users that are more likely to convert and bid up to 100% less on users less likely to convert. Enhanced CPC will help your campaign get more conversions, lower your cost per acquisition, and improve your return on investment in Bing Ads.

For more details, check out this blog post as well as this help article.

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Upgraded URLs are here!

URL tracking allows you to find out how people got to your website by adding tracking parameters in Bing Ads. Previously, you needed to add these tracking parameters to each destination URL. Now with Upgraded URLs, we have separated the landing page URL from the tracking or URL parameters so if you want to edit your URL parameters, your ad doesn't have to go through another editorial review. It also allows you to define a separate mobile landing page URL if you have a website that is optimized for smaller devices. To learn more, see the blog and Bing Ads help.

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