What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
Timeline Month MarkerspacerJANUARY 2016
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Bing is now powering AOL search traffic

Bing is now powering AOL search traffic

On January 1, 2016, Bing became AOL's Internet search provider, providing ads and algorithmic search results to AOL's properties worldwide that have the capability of web search, and exclusively in the US, UK, Canada, and Australia.

Bing will power web search traffic across all devices for AOL – PC, tablet, and mobile – and on properties such as AOL.com, AOL Mail, AOL Desktop, Autoblog, MapQuest, and more.

In general, you can anticipate an increase in click volume of 5 to 8 percent with additional AOL search traffic available through Bing Ads. Make sure your budget allows you to take advantage of growing volume availability.

For more details, check out this blog post. To see what exactly will be changing in the Bing Ads interface, take a look at this blog post.

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Keyword Planner V2 is here!

Keyword Planner

We launched Keyword Planner last September, providing you with a tool to help identify the most effective keywords and ad groups to boost your campaign performance. We’ve made enhancements to the tool, and you can now:

  • Get competition benchmarks for ad impression share.
  • Customize individual ad groups and keywords for traffic estimates.
  • Search for new keywords by the landing page URL.
  • Set time ranges up to the last 24 months for search trends.

Learn more

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Timeline Month MarkerspacerDECEMBER 2015
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Take a Guided Tour of Bing Ads

Want someone to walk you step-by-step through key Bing Ads tasks? Take a look at our first new Guided Tours:

  • Remarketing tour: Create a remarketing list.
  • Keyword tour: Add and edit keywords.
  • Campaign settings tour: Learn about targeting, ad scheduling, and exclusions.
  • Automated rules tour: Create and manage rules that run based on criteria you define.

Look for a Get help on this page or Guided Tour link on the right-hand side of the Keywords, Audiences, and Campaign settings tabs to access these tours. And watch for us to add more!

Learn more

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Inline Opportunities

Bing Ads Opportunities are now even easier to find and act on. Click on the lightbulb icon in the Delivery column of an Eligible campaign to see some ideas for improving the campiagn's performance -- without leaving the Campaigns tab!

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spacerBing Ads for AndroidBing Ads for iOS

Updates to Bing Ads for iOS and Android 2.0 are here!

  • It's even easier to monitor campaigns that are most important to you with the new Favorites feature. You can star up to 25 favorites each for campaigns, ad groups, ads, and keywords.
  • Redesigned summary screens to make changing your statuses, budgets, and bids even faster.
  • Receive notifications for automated rules. Get notified based on your automated rule email settings when:
    • An automated rule runs.
    • A change or error occurs.
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