What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" OCTOBER 2017
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Target by US county

We’ve added a new type of geographic target: counties in the United States. In your campaign’s settings, when you click Edit location targets, you will now be able to search for, target, and exclude counties across the United States. Learn more

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Dynamic search ads are here!

Dynamic search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries. Using them will:

  • Create targeted and relevant ads automatically: New, dynamically-created ads for every search query based on your website content, or specific pages or categories of your website.
  • Reduce your workload: No need to maintain keyword lists, manage bids, or update and customize ad titles.
  • Find missed opportunities: Automatically adapt to new queries to drive additional conversions.

Learn more

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"" "" SEPTEMBER 2017
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Offline conversion import now available for all!

After our initial pilot release in July, offline conversion import is now available for all. Offline conversion import works by tracking when your search ad leads to a conversion offline. For example, a customer sees your ad and clicks on it. But rather than completing the purchase online, the customer ends up calling you to purchase the product or service offline. Learn more

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"" "" JUNE 2017
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See how you stack up with inline competitive metrics!

Now you can view more metrics inline to continue to optimize your campaign. Not only will you be able to see how many impressions you’re capturing out of the auctions you’re competing in, but you will also be able to pinpoint why you’re losing out on impressions – due to budget, rank, ad relevance, expected CTR, or bid. Learn more

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Updates to desktop bid adjustment

You can now opt out from displaying ads to desktop users to enable mobile-only campaigns. The new range for desktop bid adjustments is now in line with the rest of the devices at -100% to +900%. Learn more

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