About credits and refunds

About credits and refunds

You’ll get a credit if you have paid for invalid clicks on your ads. You'll get a refund if you delete your account and have a positive balance. Find out how credits and refunds work, so you know what to expect.

Bing Ads will issue credits and refunds for the following reasons:

  • If we suspect invalid clicks generated by search engine robots, automated click tools, or other fraudulent means, we will automatically credit your account.
  • If you delete your account and have a positive balance, we will automatically send you a refund.

Bing Ads does not issue credits for other reasons, including poor ad performance or ROI, system or tool downtime, test accounts or campaigns, and bank overdraft fees.

Credit for invalid clicks expando image

Bing Ads has traffic quality protection systems in place to help ensure that you are paying for standard-quality clicks (those that come from people with interest in your business) and not for low-quality or invalid clicks (those that exhibit characteristics of unclear commercial intent, patterns of unusual activity, search engine robots, or fraudulent activity).

We systematically analyze clicks to determine their validity and, when possible, remove invalid clicks before they are reported to you. If potentially invalid clicks are detected, members of our team can flag the case, examine the affected accounts, and issue refunds where appropriate. For detailed information about click quality and invalid clicks, visit our Traffic Quality Center.

What if I suspect invalid clicks? expando image

If you suspect that you have been billed for low-quality or invalid clicks, please contact support. We can start an investigation to determine whether a credit should be made to your account.

For more information on how to check for invalid clicks, see Monitoring clicks: Telling the good from the bad.

How does the credit process work? expando image

Although Bing Ads filters out many low-quality or invalid clicks before you are charged, if you are billed for any clicks that are later determined to be invalid, your bill will be adjusted accordingly.

Here's how it works:
  1. Bing Ads reviews click activity on your account and if we determine that there have been invalid clicks, we investigate further.
  2. If our investigation verifies that clicks are invalid, your account is credited for the amount of the invalid clicks plus any associated taxes. Credits are processed throughout the month, but they are rolled up as a line item per campaign on your monthly billing statement or invoice.
  3. The credit will be used to pay for any existing account balance. If, after the credit is applied, you still have a credit (negative total balance), the credit will be applied to future advertising charges.
How long does it take to process a credit for invalid clicks? expando image

Investigating invalid clicks can take some time. After you contact us and we start the investigation, it can take up to a month before you see a credit on your monthly billing statement or invoice.

Note

Please note: if there is a change in your billing setup (such as the addition of a new SAP ID), any credit for invalid clicks will be processed as a credit memo.

Refund after deleting your account expando image

If you decide to delete your account, we will automatically issue a refund if you have a prepay account with a positive balance or a postpay account with a credit. The refund will be issued using the same payment method that you used to pay your advertising charges; for example, if you paid with a credit card, you will receive your refund on that credit card.

Your payment method How you will receive your refund Estimated time to receive your refund
Credit or debit card Credit or debit card 1-2 business days
PayPal PayPal 1-2 business days
Check Check 4-6 weeks
Bank/wire transfer Bank/wire transfer 10 business days
SEPA SEPA 5 business days
Boleto Bancario (Brazilian real only) Wire transfer 10 business days

Note

If you paid by check in Brazilian real, your account balance will be refunded by wire transfer.

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