Bing Ads promotional offers

Bing Ads promotional offers

Everything you need to know about using promotional offers on Bing Ads. Coupon

Bing Ads occasionally runs promotional offers, sometimes called coupons or free credits. Typically geared for new customers, promotional offers require you to spend money on your advertising campaigns first, and then we give you a credit toward free advertising. Although you can't request a promotional offer, you can find them through Bing Ads promotional events, online marketing drives, or other special offers.

Requirements for a promotional offer

  • Qualifying, new customers should receive a promotional code within 3 days of account setup.
  • Before you can redeem your promotional offer, you must have a primary payment method for your account. In general, postpay accounts can use credit or debit cards, and prepay accounts can use credit cards, debit cards, or PayPal accounts (only accounts with US dollar as the currency). For details on which payment methods you can use based on your country or region and currency, see How do I pay for Bing Ads?
  • Promotional codes can be redeemed only once. You or someone else cannot reuse a promotional code.
  • Check the details of the promotional offer for the start and expiration dates. The date on the promotional offer must be current.
  • You cannot use a promotional offer to pay for an existing balance.
  • After a promotional offer has expired or the promotional amount runs out, your ads will continue to run, and we'll charge your primary payment method (postpay account) or deduct funds (prepay account). If you have a prepay account and no funds are available, we'll pause the account.
  • Only one promotional offer can be active at any time.
  • A promotional offer may contain other restrictions. Be sure to read the details of your offer for terms and conditions.
How to add a promotional offerexpando image
If you already have a primary payment method:
  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. If you have multiple accounts, select an account from the drop-down list at the top of the page.
  3. Click the Billing tab.
  4. In the section called How you pay, click View promotional offers.
  5. Click Add promotional code, enter the promotional code, and then click Save.
If you haven't added a payment method yet:
  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. Click the Payment Methods tab.
  3. Click Add card.
    (You may also choose a different payment method, such as bank transfers or PayPal. If you want to use PayPal instead of a card, see to add a PayPal account.)
  4. Enter your promotional code.
  5. Select the country/region of your card's billing address and click Next.
  6. Enter your payment information, and click Next.
    We may make a small authorization charge (for example, $1 USD) to verify your card. This charge will be removed.
What happens after I redeem my promotional offer?expando image
  • After you add a promotional code, you will get a notification that the code was successfully added and you will receive a confirmation email.
  • Typically, a promotional balance appears once you fulfill the offer's requirements, such as a minimum spend.
  • It can take up to 10 minutes for your offer to appear in your account.
  • Once your promotional balance appears on the Billing tab, Bing Ads will deduct your advertising costs from the promotional balance until the offer is used up or it expires.
  • At that point, we will start charging your primary payment method (postpay threshold account) or start deducting funds (prepay account). If you do not have a prepay balance, we will pause your account until you add funds. Learn how to Add funds to a prepay account.
  • Please note that promotional balances are nonrefundable. Any remaining promotional balance is forfeited at the end of the promotional period.

If you are not able to successfully redeem your promotional offer, see Troubleshooting promotional offers.

How to review promotional offer details and statusexpando image
  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. If you have multiple accounts, select an account from the drop-down list at the top of the page.
  3. Click the Billing tab.
  4. In the section called How you pay, click View promotional offers to review current and past offers.

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