Improve campaign performance with Bing Ads Suggestions

Improve campaign performance with Bing Ads Suggestions

Keyword, bid, and budget suggestions offer easy ways to increase your ad rank, clicks, and impressions.

Keyword, bid, and budget suggestions provide quick and easy ways to improve campaign performance. You can find keyword suggestions on the Opportunities tab, and keyword bid and campaign budget suggestions on the Keywords and Campaigns tabs.

Keyword suggestions

  • Keyword suggestions are words and phrases that might be relevant to your campaigns based on the keywords and ads you’re already using in each ad group. Adding these keywords can help boost impressions and clicks, improve ad position, and increase click-through rate (CTR).
  • If Bing Ads has keyword suggestions for you, you'll see a message at the top of the Campaigns page.

    Clicking the message link takes you to the Opportunities tab.

  • When you've reviewed the keyword suggestions and made any changes you want, you can accept the suggestions and add them to your keywords list, or stick with the keywords you currently have.
Use Keyword suggestions to update your keyword list expando image
  1. Click Campaigns at the top of the page.
  2. Click the Keywords tab.
  3. If Bing Ads has keyword suggestions, the Increase traffic message appears at the top of the page. Click the view link.
  4. In the Keyword suggestions list, select the keywords you want to accept, modify, or reject.
  5. For the selections, do one or more of the following:
    • To use the suggested keywords in your campaigns, click Apply.
    • To first enter a different bid for a keyword, in the First page bid column, click the current bid and type a new amount. Then click Apply.
    • To reject the selected keywords, click Reject and select a reason.
Notes

Bid suggestions

  • Bing Ads tracks your keyword bids and suggests changes based on the past performance of keywords. These can increase impressions, clicks, and ad position for your ads.
  • You can review these suggestions on the Keywords tab. Bing Ads offers bid suggestions for each keyword with a delivery status of Below first page bid.
  • After you review the suggestions, you can apply them to the keywords, enter different bid amounts, or simply leave the current bids as they are.
Note

Bid estimates are based on performance during the last seven days, assuming you were using your current bid. These estimates do not guarantee similar results in the future.

Use Bid suggestions to update your keyword bids expando image
  1. Click Campaigns at the top of the page.
  2. Click the Keywords tab.
  3. Click Filters, select Delivery and Below first page bid, then click Apply.
  4. Click the arrow to the right of Below first page bid and review the recommended bid.
  5. To use the recommended bid or one of your own, click the Current bid (Max. CPC) box for the keyword you want to update, place your cursor in the field, and then type the bid you want.
  6. Click Save to apply the changes.

Budget suggestions

  • Budget suggestions are estimated changes based on past performance that may prevent your campaigns from pausing unexpectedly and can help increase impressions and clicks for your ads.
  • If Bing Ads has budget suggestions for you, you'll see a message at the top of the Campaigns page.

    Clicking the message link displays budget suggestions on the Campaigns tab. Bing Ads offers suggestions for each campaign with a delivery status of Limited by budget.

  • You can accept the suggested budget amount to your campaign, change the amount, or stay with your current budget.
Notes
  • Several factors affect how much of your budget is actually spent, so the budget amount you actually spend may not equal the recommended budget.
  • Budget estimates are based on performance during the last 15 days, assuming you were using your current budget. These estimates do not guarantee similar results in the future.
Use Budget suggestions to update your budget expando image
  1. Click Campaigns at the top of the page.
  2. Click the Campaigns tab.
  3. If Bing Ads has budget suggestions, the Your ads aren't receiving as many impressions as possible message appears at the top of the page. Click the review link.
  4. Click the arrow to the right of Limited by budget for the campaign you select, then do one of the following:
    • Click Accept to apply the budget amount suggested by Bing Ads.
    • Enter your own updated budget amount, and then click Accept to apply it to the campaign.
    • Click Close to keep the existing budget amount.
    • Click See more suggestions to view the budget suggestions feature on the Opportunities tab of the Campaigns page.

See more videos...