Use inline opportunities to update keyword and bids
Use the inline opportunity on the Campaigns tab to update your keywords and bids.
Use inline opportunities on the Campaigns tab to see and apply keyword and bid suggestions, which can help boost impressions and clicks as well as improve ROI. Inline opportunities come from the Opportunities tab. Learn how to Use Microsoft Advertising Opportunities for ideas to improve your campaign.
Click Campaigns at the top of the page.
Click the Campaigns tab.
- In the Delivery column, if the status is "Eligible" and there is an inline opportunity, you will see a light bulb
- Click the light bulb icon, and review the inline opportunities.