Use inline recommendations to update keyword and bids

Use the inline recommendation on the Campaigns tab to update your keywords and bids.

Use inline recommendations on the Campaigns tab to see and apply keyword and bid suggestions, which can help boost impressions and clicks as well as improve ROI. Inline recommendations come from the Recommendation tab. Learn how to Use recommendations to enhance your campaigns.

From the collapsible menu on the left, select Campaigns.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Campaigns.
In the Delivery column, if the status is "Eligible" and there is an inline recommendation, you will see a light bulb icon.
Review the inline recommendations.