If you set up your Bing Ads account prior to October 2013 and are still using a Bing Ads user name and password to sign in, you'll need to transition to signing in with an email address (a Microsoft account). If you're already using an email address to sign in to Bing Ads, you are good to go!
Periodically, when you sign in to Bing Ads, you'll be redirected to a page where you'll be asked to provide an email address that will replace your user name. You can also visit the page directly to change the way you sign in to Bing Ads.
You can choose from the following options:
After you complete the transition, you will no longer be able to sign in using your Bing Ads user name and password.
If you aren't sure whether to use an existing or new email address, take a look at this table for more information.
|You have your own user name that is not shared|
Choose the option to use an existing email address.
|You use multiple Bing Ads user names to sign in|
You can merge two user names by entering the personal email address or the Microsoft account you want to use to sign in. However, if you have more than two Bing Ads user names, you will need to contact your account manager or contact support to add multi-user access to your user name.
|You use a shared Bing Ads user name|
As a security best practice, we do not recommend sharing a single email address and password among a group of people. Instead the Super Admin should transition first and then invite other users, who will each need to sign up with new email addresses and passwords. Learn more
Still have questions? Take a look at frequently asked questions.
Using an email address (Microsoft account) to sign in offers two advantages:
"Microsoft account" is the new name for what used to be called "Windows Live ID." Your Microsoft account is the combination of an email address and a password that you use to sign in to services or devices, such as Office365, Skype, Hotmail, Messenger, OneDrive, Windows Phone, Xbox LIVE, or Outlook.com. If you use an email address and password to sign in to these or other services, you already have a Microsoft account. Or if you prefer, you can create a new Microsoft account using a personal email address (for example, Gmail or Yahoo).
If you've already linked an account, you are one step ahead. We'll simply verify that you want to continue using this email address to sign in to Bing Ads, and you're done.
A best practice for companies or agencies that have multiple employees using a Bing Ads account is to have each person sign in with a separate email address. Having separate user accounts is more secure and also has the benefit of letting you use change history to review changes made per user.
We suggest that an employee who has administrative access (Super Admin) transition to using an email address first, and then they can invite users. To invite users, the Super Admin needs the Microsoft account email addresses of the employees who want to sign in to Bing Ads. For more information on inviting users, see How do I give someone access to my Bing Ads account? And for information on signing in as an invited users, see How do I access Bing Ads as an invited user?
Until signing in with an email address is mandatory, you can continue to sign in with your Bing Ads user name and password; however, once you make the transition to signing in with an email address, you can no longer use your Bing Ads user name and password to sign in.
The email address that you use to sign in to Bing Ads is the same one that you'll use with Bing Ads Editor and Bing Ads Intelligence.
You cannot use the email address you use with pubCenter to sign in to Bing Ads. You will need to use a different email address that you already have or create a new one.
For API users, Bing Ads API Version 11 supports signing in with either Bing Ads user name or your email address. Starting with Bing Ads API Version 12 and later, an email address with be required. For more information, read the Bing Ads API Authentication with OAuth technical guide.
If you have more than one Bing Ads user name, you will need to use a different email address for each one. You also have the option of combining user names (through your Account Manager or Support). See Managing your user name to access multiple accounts for more information.
If you are using an email address to sign in, you should sign in on this page:
To change your email address, you or someone who has administrative access needs to invite you as a new user. When you sign up this time, make sure to use the email address that you want to sign in with moving forward. Then, you or the administrator can delete your old user account.
If you need help with this change, you can contact support.
Microsoft limits customers from setting up more than three Microsoft accounts from the same IP address within 24 hours. You can either wait a day and set up additional accounts, or if you have a business need for setting up numerous Microsoft accounts, you can get an exception by filling out the IP Whitelisting form. Need help with this? Contact support.
When you first sign in after transitioning to an email address, you might see your old user name in the upper-right corner of the website. After a short period, or the next time you sign in, you'll see your email address instead.