We're changing the way you sign in

We're changing the way you sign in

If you set up your Bing Ads account prior to October 2013 and are still using a Bing Ads user name and password to sign in, you'll need to transition to signing in with an email address (a Microsoft account).

If you set up your Bing Ads account prior to October 2013 and are still using a Bing Ads user name and password to sign in, you'll need to transition to signing in with an email address (a Microsoft account). If you're already using an email address to sign in to Bing Ads, you are good to go!

How do I make the transition?

Periodically, when you sign in to Bing Ads, you'll be redirected to a page where you'll be asked to provide an email address that will replace your user name. You can also visit the page directly to change the way you sign in to Bing Ads.
Transition to an email address

You can choose from the following options:

  • Use an existing email address. You'll enter your email address and check its availability. Most email addresses will work, including Outlook, Gmail, and Yahoo. However, you cannot use an email address that you already use to sign in to Bing Ads.
    • If this is an email address that you already use to sign in to Microsoft products, then you’ll sign in and the transition will be complete.
    • If you've never used this email to sign in to a Microsoft product, then you'll go to Microsoft account and sign up for a new account.
  • Create a new email address. We'll take you to the Microsoft account sign-up page where you will sign up for a new email address.
  • Remind me later. You'll be reminded in about a week to make the transition.

After you complete the transition, you will no longer be able to sign in using your Bing Ads user name and password.

Which option should I choose?

If you aren't sure whether to use an existing or new email address, take a look at this table for more information.

You have your own user name that is not shared

Choose the option to use an existing email address.

You use multiple Bing Ads user names to sign in

Choose the option to create a new email address. You'll need to create a new email address for each user name that you use to sign in to Bing Ads.

You use a shared Bing Ads user name

As a security best practice, we do not recommend sharing a single email address and password among a group of people. Instead the Super Admin should transition first and then invite other users, who will each need to sign up with new email addresses and passwords. Learn more

Still have questions? Take a look at frequently asked questions.

Why is Bing Ads requiring customers to use an email address to sign in?expando image

Using an email address (Microsoft account) to sign in offers two advantages:

  • Security. Microsoft account offers a two-step verification process that helps ensure the safety and integrity of your Bing Ads account. If you choose to use Two-step verification, you will be required to provide a security code, in addition to your email address and password, when accessing your account from any device that hasn’t been previously authorized as a trusted device.
  • Simplified sign in. Using one account to sign in to all your Microsoft products means you can get and stay connected more easily.
What is Microsoft account?expando image

"Microsoft account" is the new name for what used to be called "Windows Live ID." Your Microsoft account is the combination of an email address and a password that you use to sign in to services or devices, such as Office365, Skype, Hotmail, Messenger, OneDrive, Windows Phone, Xbox LIVE, or Outlook.com. If you use an email address and password to sign in to these or other services, you already have a Microsoft account. Or if you prefer, you can create a new Microsoft account using any of your email addresses (for example, Gmail or Yahoo).

What if I've already linked an email address to Bing Ads?expando image

If you’ve already linked an account, you are one step ahead. We’ll simply verify that you want to continue using this email address to sign in to Bing Ads, and you’re done.

What if multiple people are signing in using the same Bing Ads user name?expando image

A best practice for companies or agencies that have multiple employees using a Bing Ads account is to have each person sign in with a separate email address. Having separate user accounts is more secure and also has the benefit of letting you use change history to review changes made per user.

We suggest that an employee who has administrative access (Super Admin) transition to using an email address first, and then they can invite users. To invite users, the Super Admin needs the Microsoft account email addresses of the employees who want to sign in to Bing Ads. For more information on inviting users, see How do I give someone access to my Bing Ads account? And for information on signing in as an invited users, see How do I access Bing Ads as an invited user?

Will I be able to continue to use my Bing Ads user name and password?expando image

Until signing in with an email address is mandatory, you can continue to sign in with your Bing Ads user name and password; however, once you make the transition to signing in with an email address, you can no longer use your Bing Ads user name and password to sign in.

Does this change apply to other Bing Ads products?expando image

The email address that you use to sign in to Bing Ads is the same one that you’ll use with Bing Ads Editor and Bing Ads Intelligence.

You cannot use the email address you use with pubCenter to sign in to Bing Ads. You will need to use a different email address that you already have or create a new one.

For API users, the current version of Bing Ads API (Version 9) supports signing in with either Bing Ads user name or your email address. For more information, read How the transition to Microsoft account impacts the Bing Ads API.

What if I have more than one Bing Ads user name?expando image

If you have more than one Bing Ads user name, you will need to use a different email address for each one.

I have transitioned to using an email address. Now where do I sign in?expando image

If you are using an email address to sign in, you should sign in on this page:

Sign in with an email address
I signed up with the wrong email address. How do I change to a different email address?expando image

To change your email address, you or someone who has administrative access needs to invite you as a new user. When you sign up this time, make sure to use the email address that you want to sign in with moving forward. Then, you or the administrator can delete your old user account.

If you need help with this change, you can contact support.

I'm getting an error (Sign up Error 450) saying that I've reached the limit for creating Microsoft accounts. What can I do?expando image

Microsoft limits customers from setting up more than three Microsoft accounts from the same IP address within 24 hours. You can either wait a day and set up additional accounts, or if you have a business need for setting up numerous Microsoft accounts, you can get an exception by filling out the IP Whitelisting form. Need help with this? Contact support.

After signing in using my email address, why do I still see my Bing Ads user name?expando image

When you first sign in after transitioning to an email address, you might see your old user name in the upper-right corner of the website. After a short period, or the next time you sign in, you'll see your email address instead.

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