Types of ads you can create with Bing Ads

Types of ads you can create with Bing Ads

Learn about the variety of options you have for your ads.

Bing Ads provides a variety of options for ads. We also have several enhancements you can use with your ads, known as extensions and annotations. To learn more, see What are ad extensions? and How are my ads enhanced with annotations?

Here are the different available ad types:

Expanded Text Adsexpando image

An example of an Expanded Text Ad.

Expanded Text Ads are like standard text ads, but with additional content to make your ads more eye-catching and helpful:

  • An additional, secondary title that appears after the first title.
  • One or two paths that appear with your display URL. The display URL and paths allow you to have a shorter or "friendlier" version of your final URL, while giving customers an idea of where in your website they will go when they click your ad.

To learn how to create a text ad, see How to create or edit Expanded Text Ads.

Product adsexpando image

An example of a product ad.

Products ads include custom images from your own product catalogs (created in the Bing Merchant Center), plus specific promotional text, pricing, and seller details. For more information about Product ads, check out What are Product Ads?

  • Product ads can only be created in Bing Merchant Center, as Bing Shopping Campaigns.
  • Bing Shopping Campaigns and product ads are available only in the United States, United Kingdom, Australia, France, Germany, India, and Canada (English only and excluding Quebec).
Bing Ads in Bing Smart Searchexpando image

An example of a Bing Smart Search ad.

Bing Smart Search ads are similar to text ads on the Bing, AOL, and Yahoo search network sites, but formatted for the modern touch experience and displayed in the Windows 8.1 Smart Search results. When possible, these ads will include a preview of your landing page.

Bing Ads in Windows 8.1 Smart Search are available in the United States, United Kingdom and Canada (English). To learn more, see Bing Ads in Bing Smart Search.

App Install Adsexpando image

Not everyone has this feature yet. If you don’t, don’t worry. It's coming soon!

App Install Ads are similar to text ads but provide direct links to your apps with a button, sending customers directly to the applicable store to download the application. This is an ideal solution for advertisers wanting to manage and drive downloads of their apps, rather than website traffic.

App Install Ads automatically detect the customer’s mobile device and operating system, sending them to the corresponding Apple App Store or Google Play. You can also track conversions with the same conversion tracking partners as App Extensions: AppsFlyer, Kochava, Tune, and Apsalar.

App Install Ads are only available in the United States and on iOS and Android only.

To learn more, see What is an App Install Ad?

Dynamic Search Adsexpando image

Dynamic search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries. Using them will:

  • Create targeted and relevant ads automatically: New, dynamically-created ads for every search query based on your website content, or specific pages or categories of your website.
  • Reduce your workload: No need to maintain keyword lists, manage bids, or update and customize ad titles.
  • Find missed opportunities: Automatically adapt to new queries to drive additional conversions.

To learn more, see Target searches automatically with dynamic search ads.

Standard text adsexpando image

After July 31, 2017, you will no longer be able to create or edit standard text ads (you will still be able to pause and unpause them). Existing standard text ads will continue to serve for the foreseeable future, but we encourage you to upgrade them to Expanded Text Ads. Check out this blog post for more information.

An example of a text ad.

The most basic type of ad that is displayed in Bing Network search results. You can also select to have a text ad appear only on mobile devices. Depending on the text of the ad and other factors such as placement within the search results, the actual layout of the ad can vary. For other layout options, see What will my ad look like? To learn how to create a text ad, see How to create or edit text ads.

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