If you want to create a Bing Merchant Center Store, you need to verify and claim your website through Bing Webmaster Tools or an existing Universal Event Tracking (UET) tag.
The website destination URL associated with your Bing Merchant Center store is used to verify that you indeed own your uploaded product offers. For this reason the Links specified in your catalog feed file must be a sub-path of either this website destination URL or subdomain of this destination URL. Product offers with URLs that are not sub-paths of this website destination URL will be rejected.
The Microsoft account that you use to verify and claim your website depends on if the website has been previously verified on Bing Webmaster Tools. You do not necessarily need to use the same account to verify and claim your site. Details are in the instructions below.
To ensure all your uploaded product URLs are successfully processed, you'll need to verify and claim the right website destination URL.
The best destination URL is the top-level URL of your website, e.g. http://example.com if your product URLs use the format http://example.com/product/path/.
When entering this URL, there are some formatting requirements:
If your website has not been verified via Bing Webmaster Tools, follow the first set of instructions below.
If your website has already been verified via another Microsoft account. on Bing Webmaster Tools, you should follow the second set of instructions. Important: For existing URL verification, you should sign in to the Bing Webmaster Tools using the Microsoft account. that verified this website.
If your website has not been verified via Bing Webmaster Tools, follow these steps below to do so:
If your website has already been verified via another Microsoft account on Bing Webmaster Tools, follow these steps to associate your Microsoft account, used for Bing Ads, with the URL:
If you have a Universal Event Tracking (UET) tag on your site, Bing Ads has already validated your domain. When prompted to verify your site, select Validated via UET tag as your choice for domain validation.
Note: If you validate your domain using a UET tag, the tag has to register at least 50 events before the domain appears as an option when you create a Bing Merchant Center store.
To learn more about UET tags, see FAQ: Universal Event Tracking.
You claim your verified website destination URL by creating a Bing Merchant Center store and specifying your website in the “Destination URL” field.
Once you have claimed your Website Destination URL, the next step is to create your Bing Merchant Center store.