If you want to create a Microsoft Merchant Center store, you need to verify and claim your website through Bing Webmaster Tools or an existing Universal Event Tracking (UET) tag.
The website destination URL associated with your Microsoft Merchant Center store is used to verify that you indeed own your uploaded product offers. For this reason, the links specified in your feed file must be sub-paths of either this website destination URL or subdomain of this destination URL. Product offers with URLs that are not sub-paths of this website destination URL will be rejected.
The Microsoft account that you use to verify and claim your website depends on if the website has been previously verified on Bing Webmaster Tools. You don't necessarily need to use the same account to verify and claim your site. Details are in the instructions below.
To ensure all your uploaded product URLs are successfully processed, you'll need to verify and claim the right website destination URL.
The best destination URL is the top-level URL of your website; for example, http://example.com if your product URLs use the format http://example.com/product/path/.
When entering this URL, there are some formatting requirements:
If your website has not been verified via Bing Webmaster Tools:
If you want, you can provide more details about your website, and then select Add.
If your website has already been verified by another Microsoft account on Bing Webmaster Tools, follow these steps to associate the URL with your Microsoft account you use for Microsoft Advertising
Note: Before you add the new user's email, you'll need to register it on Bing Webmaster Tools.
If you have a Universal Event Tracking (UET) tag on your site, Microsoft Advertising has already validated your domain. When prompted to verify your site, select Validated via UET tag as your choice for domain validation.
Please note the following:
To learn more about UET tags, see FAQ: Universal Event Tracking.
You claim your verified website destination URL by creating a Microsoft Merchant Center store and specifying your website in the Destination URL field.
Once you have claimed your website destination URL, the next step is to create your Microsoft Merchant Center store.