Budget - Definition

Budget - Definition

Your Bing Ads budget is the limit you want to spend each day or month. Bing Ads will stop displaying your ads when you reach that budget.

What it is

When you create a Bing Ads campaign, one of the first things you have to do is set a budget. Your budget tells Bing Ads the limit you want to spend on your campaign. You can set a daily budget or monthly budget. When you reach your budget, Bing Ads will stop displaying your ads until the next day or month.

Why it's important

Your budget helps keep your online advertising costs under control. By carefully selecting the correct budget amount and type (daily or monthly), you spend only as much as you want to.

An example

If you don't want to spend more than $1000 per month on your Bing Ads campaign, simply choose the "Monthly" budget type and set that budget to $1000. Once your reach $1000 in clicks, Bing Ads will stop displaying your ads until the next month.

What else you should know

  • You can change your budget and budget type at any time. Feel free to experiment to find the settings that work best for you.
  • Each campaign has a separate budget.
  • Bing Ads provides three different budget types. Make sure to take a look at the article linked below to help you choose the best one for you.

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