Signing up: Create your first Bing Ads account

Signing up: Create your first Bing Ads account

Learn how to get your first Bing Ads account up and running.

In Bing Ads, sign up has three steps:

  1. Create your first account
  2. Import or create a campaign
  3. Set up your billing options

Once you've completed these three steps, your ads will be eligible to go live after an editorial review. We recommend finishing all three steps, but during sign up, you only need to create an account. You can import or create campaigns and set up your billing options after sign up.

Also after sign up, you can create more accounts. You might want to create more accounts to help structure your campaigns. You'll need to do this if you are going to pay in more than one currency. Learn more about the best way to structure your accounts and campaigns.

Decide how you want to sign in

When you go to Bing Ads sign-up, you'll have two options:

Use an existing email address to create an accountexpando image
  1. Go to the Bing Ads sign-up page and enter an existing email address (work, school, or personal email address from a service such as Outlook, Gmail, or Yahoo).

    If you have an email address you already use to sign in to Microsoft products (like Skype or Xbox LIVE), all you need to do is sign in and the transition will be complete. If you've never used this email to sign in to a Microsoft product, you’ll be able to sign up for a new account.

  2. Otherwise, click Create one! next to No account?, and then click Next.
  3. In the following window, confirm that you want to create a new account and then click Next.
  4. Create a password and click Next.
  5. Enter your First name and Last name, and then click Next.
  6. You'll need to enter the verification that Bing Ads sent to the email address you provided. Check your email, enter the code in the prompt, and click Next.
  7. Provide your Company name and Business phone. Please confirm your Business location, Currency, Time zone, and Primary use (if you're using the account to promote a business or if you're using an account on behalf of an ad agency).
  8. Review the Bing Ads Terms and Conditions and click the box if you agree to the terms. Then, click Create account.
  9. After you’ve created your Bing Ads account, you can set up your campaign by importing from Google Ads or by creating a new campaign. You can also skip this step and click Continue.
  10. Enter your billing and payment information and click Next. You can also skip this step and enter your billing and payment information later by clicking Skip.

You're now signed in to Bing Ads!

Create a new email address and then create an accountexpando image
  1. Go to the Bing Ads sign up page and next to No account?, click Create one!.
  2. In the following window, click Get a new email address.
  3. Enter an address to create an Outlook account and then click Next. (If the address is already taken, you'll need to enter choose a different name and try again.)
  4. Create a password and then click Next.
  5. Enter your First name and Last name, and then click Next.
  6. Provide your Company name and Business phone. Please confirm your Business location, Currency, Time zone, and Primary use (if you're using the account to promote a business or if you're using an account on behalf of an ad agency).
  7. Review the Bing Ads Terms and Conditions and click the box if you agree to the terms. Then, click Create account.
  8. After you've created your Bing Ads account, you can set up your campaign by importing from Google Ads or by creating a new campaign. You can also skip this step and click Continue.
  9. Enter your billing and payment information and click Next. You can also skip this step and enter your billing and payment information later by clicking Skip.

You're now signed in to Bing Ads!

Here are some things you might find useful when creating your first account:

  • Email. This is the email address where you want to receive emails from Bing Ads. You can use the same email address that you are using to sign in to Bing Ads, or you can use a different one.
  • Country or region. The country or region determines the language options available to you in sign up. It is typically the country or region where you manage your business. The country or region you select in sign up will not affect where your ads will run, what language the ads can be written in, the currency you pay in, or the time zone of your reports. After you sign up, you can enter other business details (for example, business address) in the Accounts & Billing area of Bing Ads. You can go to the Accounts & Billing area by clicking the gear icon gear icon after you sign in.
  • Language. The language you select will affect the language that you see when you sign in to Bing Ads and the emails that you receive from us. It does not affect the language of your ads.
  • Currency. Once you create an account, you cannot change the currency. Choose your currency carefully because currency can affect your billing options. For a full list of payment methods you can use based on your country-currency combination, see How do I pay for Bing Ads?
  • Time zone. This is the default time zone for your campaigns, and so we recommend that you use your local time zone. Time zone does not affect billing. All bills are based on Pacific Time.

FAQ

Why does Bing Ads require customers to use an email address (Microsoft account) to sign in?expando image

Using an email address (Microsoft account) to sign in offers two advantages:

  • Security. Microsoft account offers a two-step verification process that helps ensure the safety and integrity of your Bing Ads account. If you choose to use Two-step verification, you will be required to provide a security code, in addition to your email address and password, when accessing your account from any device that hasn’t been previously authorized as a trusted device.
  • Simplified sign in. Using one account to sign in to all your Microsoft products means you can get and stay connected more easily.
What is a Microsoft account?expando image

"Microsoft account" is the new name for what used to be called "Windows Live ID." Your Microsoft account is the combination of an email address and a password that you use to sign in to services or devices, such as Office365, Skype, Hotmail, Messenger, OneDrive, Windows Phone, Xbox LIVE, or Outlook.com. If you use an email address and password to sign in to these or other services, you already have a Microsoft account. Or if you prefer, you can create a new Microsoft account using any of your email addresses (for example, Gmail or Yahoo).

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