Signing up: Create your first Bing Ads account

Signing up: Create your first Bing Ads account

Learn how to get your first Bing Ads account up and running.

In Bing Ads, sign up has three steps:

  1. Create your first account
  2. Import or create a campaign
  3. Set up your billing options

Once you've completed these three steps, your ads will be eligible to go live after an editorial review. We recommend finishing all three steps, but during sign up, you only need to create an account. You can import or create campaigns and set up your billing options after sign up.

Also after sign up, you can create more accounts. You might want to create more accounts to help structure your campaigns. You'll need to do this if you are going to pay in more than one currency. Learn more about the best way to structure your accounts and campaigns.

Decide how you want to sign in

When you go to Bing Ads sign up, you'll see two options:

Use a new or existing email address
  • Use an existing email address. We recommend that you use an existing work, school, or personal email address (such as one from Outlook, Gmail, or Yahoo).
    • If this is an email address that you already use to sign in to other Microsoft products, then you’ll sign in to Bing Ads using that existing email address.
    • If you've never used this email address to sign in to a Microsoft product, then you'll go to Microsoft account and sign up for a new account using that email address.
  • Create a new email address. We recommend creating a new email address if you don't have an existing email address that you want to use. If you need to create a new email address, we'll take you to the Microsoft account sign-up page where you will choose to get a new email address . Once you've done that, we'll bring you back to finish creating your Bing Ads account.
Use a new or existing email address

Enter your Bing Ads account information

Next we need a little more information that is specific to your Bing Ads account, such as your name, contact details, and various account preferences.

Use a new or existing email address

Here are some things you might find useful when creating your first account:

  • Email. This is the email address where you want to receive emails from Bing Ads. You can use the same email address that you are using to sign in to Bing Ads, or you can use a different one.
  • Country or region. The country or region determines the language options available to you in sign up. It is typically the country or region where you manage your business. The country or region you select in sign up will not affect where your ads will run, what language the ads can be written in, the currency you pay in, or the time zone of your reports. After you sign up, you can enter other business details (for example, business address) in the Accounts & Billing area of Bing Ads. You can go to the Accounts & Billing area by clicking the gear icon gear icon after you sign in.
  • Language. The language you select will affect the language that you see when you sign in to Bing Ads and the emails that you receive from us. It does not affect the language of your ads.
  • Currency. Once you create an account, you cannot change the currency. Choose your currency carefully because currency can affect your billing options. For a full list of payment methods you can use based on your country-currency combination, see How do I pay for Bing Ads?
  • Time zone. This is the default time zone for your campaigns, and so we recommend that you use your local time zone. Time zone does not affect billing. All bills are based on Pacific Time.


Why does Bing Ads require customers to use an email address (Microsoft account) to sign in?expando image

Using an email address (Microsoft account) to sign in offers two advantages:

  • Security. Microsoft account offers a two-step verification process that helps ensure the safety and integrity of your Bing Ads account. If you choose to use Two-step verification, you will be required to provide a security code, in addition to your email address and password, when accessing your account from any device that hasn’t been previously authorized as a trusted device.
  • Simplified sign in. Using one account to sign in to all your Microsoft products means you can get and stay connected more easily.
What is a Microsoft account?expando image

"Microsoft account" is the new name for what used to be called "Windows Live ID." Your Microsoft account is the combination of an email address and a password that you use to sign in to services or devices, such as Office365, Skype, Hotmail, Messenger, OneDrive, Windows Phone, Xbox LIVE, or If you use an email address and password to sign in to these or other services, you already have a Microsoft account. Or if you prefer, you can create a new Microsoft account using any of your email addresses (for example, Gmail or Yahoo).

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