When creating your keywords, Bing Ads provides you suggested bids for some of the most desirable ad positions. Given that it is almost always preferable to have your ad on the first page of Bing com or Yahoo.com search results, Bing Ads checks specifically for bids that will not result in a first page placement. Bing Ads will provide a warning on the Keywords tab (in the Delivery column) if, based on the last seven days of data from the search and content networks, your bid is not adequate to put your ads on the first page of the search results page.
The bid amount is deducted from your campaign budget each time your ad is clicked. The actual cost for each keyword or placement varies depending on the following: