Importing your campaigns: Requirements
Requirements for importing your campaigns using an import file, removing duplicate keywords, and character limits for imported data.
When you import your campaigns, you should keep these requirements in mind:
If you are using an import file (as opposed to importing directly from Google AdWords), your import file must be a Excel or CSV (comma-separated values) file. You can download the import file template here.
If you are using an import file, your import file must be closed before you try to import it.
- Your web browser must be set to allow pop-up windows. For more information, see the help documentation for your web browser.
If you are using an import file, the data must be in the correct order. If you download information from Google AdWords or another online advertising program, copy the information into the template, save it, and then import the saved file.
- Remove duplicate keywords in the import file—for example, "Apple" and "apple" will appear as duplicates.
- Remove keywords that are not allowed—for example, "gambling" and "firearms."
The data you import must not exceed the following character limits:
If you use keywords as dynamic text, make sure that they do not exceed 71 characters. If you have two lines of ad text, each line can be a maximum of 35 characters. Bing Ads puts these two lines together with a space in between, thus reaching the maximum of 71 characters.
|Keyword or phrase|
50 ads, including text, mobile, or product
20,000 keywords (and product targets combined)
20,000 negative keywords
5,000,000 keywords (and product targets combined)
5,000,000 negative keywords
20 negative keyword lists (max. 5,000 keywords per list)
150,000 Ad Extensions
20,000 ad groups
10,000 negative keywords
5,000 shared negative keywords
100 IP exclusions
1 Call Extension
10 Sitelink Extensions