Our videos, real-world examples, and how-to articles are here when you need them. Let's get started!New to Bing Ads?
Learn how to get ad campaigns up and running.
Find ways to optimize your ad campaigns.
See how to track your campaign performance.
Check out the new and enhanced features designed to help you connect with your customers and boost campaign performance.
Whether you're a new or experienced Bing Ads advertiser, we have dozens of videos to help you every step of the way.
If you're coming from Google AdWords or new to search marketing, it's quick and easy to start advertising your business on Bing Ads.
Bing Ads is a powerful search advertising tool designed to get your ads in front of just the right customers. With Bing Ads, your ads can appear on the search network (sites like Bing, AOL, Yahoo, other Bing or Yahoo owned and operated sites, and syndicated search partner sites) and the content network (within Windows apps or in Bing Smart Search results on Windows devices). That’s ad distribution you can’t get using Google AdWords.
With Bing Ads, search engine marketing (or SEM) works on a pay-per-click (PPC) basis. This means that you pay only when a potential customer clicks on your ad. You tell us how much you want to spend on your ad campaign each day, and we make sure you get the best return on investment (ROI). We have tools that help you optimize your search ads to target and reach the perfect audience, get to the top of the search engine results page (SERP), and catch potential customers’ attention. And, using our reports, you can keep close tabs on your cost per click (CPC), click-through rate (CTR), and many more performance metrics – so you’ll always know you’re getting the most out of Bing Ads.
Are you ready? Let's get on the path to Bing Ads success!