For an ad to go live, its ad group must contain at least one keyword. To learn more, see What are keywords and how should I build my keyword list?
Before creating new keywords, if you have existing keywords in another online advertising program, consider importing those keywords into Microsoft Advertising. You can also add negative keywords.
From the collapsible menu on the left, select All campaigns > Keywords > Keywords.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Keywords > Keywords.
From the collapsible menu on the left, select All campaigns > Keywords > Keywords.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Keywords > Keywords.
From the collapsible menu on the left, select All campaigns > Keywords > Keywords.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Keywords > Keywords.
You can also copy keywords from one ad group or campaign to another.