How to add, edit or delete keywords

How to add, edit or delete keywords

An ad group must contain at least one keyword, and all keywords must adhere to Bing Ads policies.

For an ad to go live, its ad group must contain at least one keyword. To learn more, see What are keywords and how should I build my keyword list?

Before creating new keywords, if you have existing keywords in another online advertising program, consider importing those keywords into Bing Ads. You can also add negative keywords.

To create new keywordsexpando image
  1. Click Campaigns along the top of the page.
  2. Click the Keywords tab.
  3. Click Add keywords.
  4. Do one or both of the following:
    1. Search for keywords to add by clicking Research and using one of the options in the dropdown list (Find keywords containing a word or phrase, Find keywords on a website, or Find keywords on the destination websites for your ads). From the results, choose the keyword you want to add and which match types you want to associate with that keyword (Broad, Phrase, Exact). Now click Add to get them added to your list.
    2. Enter keywords directly by clicking Enter keywords. Type your keywords in the text box, then click Add. (Before adding, make sure to select the match types you want to associate with each new keyword by selecting the appropriate options in the Type column.)
  5. Select the bid you want for each keyword and each match type.
  6. When you have added the keywords you want to use, click Apply.
Notes
  • All keywords must adhere to Bing Ads policies.
  • Each keyword can contain up to 100 characters, including spaces.
  • Some common variations of keywords, such as adding punctuation ("'," "!") to a keyword, count as duplicates in your list. Bing Ads automatically removes all duplicates from the list, but these variations are still valid keywords for your ad.
  • If using the broad match modifier, ensure that the "+" immediately precedes the keyword it modifies, with no spaces. For example:
    CorrectIncorrect
    Hawaii +HotelsHawaii + Hotels
    +Hawaii +Hotels+ Hawaii + Hotels
    +Hawaii Hotels+Hawaii+Hotels
To edit the status, match type or bid of an existing keywordexpando image
  1. Click Campaigns along the top of the page.
  2. Click the Keywords tab.
  3. Find the keyword you want to change in the table. Make sure you find the keyword that is associated with the correct campaign and ad group. If helpful, you can sort by campaign or ad group by clicking the appropriate column header.
  4. Hover over the Status, Match type or Current bid value that you want to change and click on the small pen icon that appears. You can then edit that value.
  5. After you have made all your changes, click Save (located at the upper left corner of the table).
Notes
  • All keywords must adhere to Bing Ads policies.
  • Each keyword can contain up to 100 characters, including spaces.
  • Some common variations of keywords, such as adding punctuation ("'," "!") to a keyword, count as duplicates in your list. Bing Ads automatically removes all duplicates from the list, but these variations are still valid keywords for your ad.
  • If using the broad match modifier, ensure that the "+" immediately precedes the keyword it modifies, with no spaces. For example:
    CorrectIncorrect
    Hawaii +HotelsHawaii + Hotels
    +Hawaii +Hotels+ Hawaii + Hotels
    +Hawaii Hotels+Hawaii+Hotels
To delete an existing keywordexpando image
  1. Click Campaigns along the top of the page.
  2. Click the Keywords tab.
  3. In the table, find the keyword you want to delete. Make sure you find the keyword that is associated with the correct campaign and ad group. If helpful, you can sort by campaign or ad group by clicking on the appropriate column header.
  4. Select the checkbox to the left of the keyword that you want to delete.
  5. Click Delete.
To edit the bid of multiple existing keywords all at onceexpando image
  1. Click Campaigns along the top of the page.
  2. Click the Keywords tab.
  3. Select the checkbox next to the keywords you want to change.
  4. Click Edit.
  5. Click the Change current bid.
  6. Select the desired action and make your changes as appropriate.
  7. After you have made all your changes, click Apply.

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