How to create or edit text ads

How to create or edit text ads

Text ads are displayed on the Bing Network on computers and tablets and phones that have full-text browsers, such as smartphones. To help make editing text ads easier, you can make changes to multiple text ads at the same time.
Important

After July 31, 2017, you will no longer be able to create or edit standard text ads (you will still be able to pause and unpause them). Existing standard text ads will continue to serve for the foreseeable future, but we encourage you to upgrade them to Expanded Text Ads. Check out this blog post for more information.

A text ad contains four parts: the ad title, ad text, display URL, and landing page. Before you submit an ad, make sure it meets Bing Ads policies, so it can be active and made available online as quickly as possible. To learn more, see Bing Ads policies.

To create a new text ad expando image
  1. Click Campaigns along the top of the page.
  2. Click the Ads tab.
  3. Click Create ad.
  4. Choose the campaign and ad group you want to create this ad in.
  5. Select Text ad as the Ad type.
  6. Fill in your ad title, text, display URL, and destination URL.
  7. Under Landing page, select either Destination URL or Final URL
    The final URL is an upgraded version of the destination URL. It allows you to define a mobile URL and a tracking template and custom parameters for URL tracking.
  8. If you want the text ad to appear only on mobile devices, select Mobile as the Device preference.
  9. Click Save.
To update an existing text ad expando image
  1. Click Campaigns along the top of the page.
  2. Click the Ads tab.
  3. Click the pencil icon in the Ad column of the ad you want to update.
  4. Make your changes and click Save.
To change multiple text ads at the same time expando image
  1. Click Campaigns along the top of the page.
  2. Click the Ads tab.
  3. Select the checkbox next the ads that you want to update.
  4. Click Edit, and then click Change ads.
  5. To replace text in multiple ads:
    1. In the Action list, choose Find and replace text.
    2. In the Find box, enter the text you want to replace.
    3. In the Replace with box, enter the new text you want to use.
    4. Click Save.
  6. To append text to existing ad text:
    1. In the Action list, choose Append text.
    2. Choose where you want to append the text.
    3. In the Append text box, enter the text you want to add.
    4. Choose whether to add the text before or after existing text.
    5. Click Save.
  7. To change the case of ad text:
    1. In the Action list, choose Change case.
    2. Choose which text you want to change the case of.
    3. Choose whether you want the text to be title case, sentence case, or lowercase.
    4. Click Save.
  8. To change current ad text to entirely new ad text:
    1. In the Action list, choose Set text.
    2. Enter the new text you want to use for your ads.
    3. Click Save.
To request exceptions to editorial rejections expando image
  1. Click Campaigns along the top of the page.
  2. Click the Ads tab.
  3. Select the checkbox next the ads that you want to update.
  4. Click Edit, and then click Request exception.
  5. In the Tell us your reason for requesting an exception box, enter your reason why the ad should be approved.
  6. Make your changes and click Request exception.

To get more tips to make your ads more relevant to what users are looking for, see About improving ad relevance. Improving your ads' relevance not only can increase your customer traffic (that all-important click-through rate), but can also improve their position on the Bing, AOL, and Yahoo search results page and even improve your quality score.

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