How to target customers

How to target customers

You can target your ads using a variety of variables, and then you can increase your bid amount to improve the chance that your ads are displayed.

You can target your ads using a variety of variables. You can also apply bid adjustments to increase your ad’s exposure to potential customers that you have targeted.

  1. Click Campaigns located at the top of the page.
  2. Click the name of the campaign you want to change.
  3. Click Settings.
  4. To target by geographic location:
    • Click Edit location targets next to Location under Campaign settings.
    • Select locations you want to target or exclude. You can target and change your bid adjustment for:
      • United States and Canada
      • All available countries/regions
      • Selected cities, states/provinces, countries/regions, and postal codes by searching for your specific location and clicking Target or Exclude from the search results.
    • Select who exactly should see your ads: People in your targeted locations, people searching for or viewing pages about your targeted locations, or both.
  5. To target by other variables, click Advanced campaign settings.
    1. To target by specific day or time of day, click Ad schedule. You can increase bid adjustments up to 900% and decrease them by as much as 90%. Note: When targeting by time, you are targeting the searcher’s local time zone.
    2. To target by device type, click Device. You can target desktop (including laptop) computers (bid adjustments 0% to +900%), tablets (-100% to +900%), or smartphones (-100% to +900%).
    3. To target by age or gender, click Demographic. You can increase bid adjustments up to 900% and decrease them by as much as 90%. Keep in mind that when you apply bid adjustments to age group and gender, your ads will appear more frequently for the targeted demographic but will still also appear for non-targeted demographic.
  6. Click Save.

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