How to enable, edit, or delete Sitelink Extensions below your ad text

How to enable, edit, or delete Sitelink Extensions below your ad text

Sitelink Extensions are additional links in your ads that take people to specific pages on your website.

Sitelink Extensions are additional links in your ads that take people to specific pages on your website. For each campaign, you can enter up to 10 sitelinks. By default, the sitelinks are set at the campaign level, however, you can also set Sitelinks at the ad group level. Specifying sitelinks at the ad group level will override the sitelinks associated with the campaign.

Sitelink Extensions

You can now also add up to two lines of descriptive text under each Sitelink Extension. These enhanced Sitelink Extensions can draw attention to your ad by increasing its size. Only high-quality ads at the top of the search results page will trigger enhanced Sitelink Extensions, so make sure you add descriptions to high performing campaigns, such as your brand term campaigns. An ad can display 2, 4, or 6 enhanced Sitelinks with descriptions, or 4 or 6 Sitelinks in a single row without descriptions, which will be determined by Bing.

Sitelink Extensions can be created or edited at the campaign or ad group level. To select the level you want to make the changes in, select Campaign or Ad group below the Ad Extensions tab.

Availability: All Bing markets

To create new Sitelink Extensionsexpando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Click Create new.
  6. Select a campaign and then enter the Link text, Landing page, and Description that will appear under the link in your ad.
  7. Select Mobile as your Device preference (optional).
  8. Click Save.
To associate existing Sitelink Extensions to a campaignexpando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group..
  4. Click Create ad extension.
  5. From the list provided, select the campaign to want to associate with an existing Sitelink Extension.
  6. From the list provided, select the Sitelink Extension that you want to associate with this campaign.
  7. Click Save.
To edit an existing Sitelink Extensionexpando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group..
  4. Find the Sitelink Extension you want to edit and then select the checkbox to its left.
  5. Click Edit.
  6. Click Edit an extension.
  7. Make your changes and click Save.
To delete an existing Sitelink Extensionexpando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. Find the Sitelink Extension you want to delete and then select the checkbox to its left.
  4. Click Edit and select Delete.
  5. Make your changes and click Save.
Note

You might have to refresh your screen in order to see that the Sitelink Extension has been deleted.

Important

In Australia and New Zealand, Sitelink Extensions are available only on the Bing network.

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