Learn more about where Microsoft shopping campaigns and product ads are available.
Product ads are created using Shopping campaigns. They're a great way to give your ads more space on the search results page and make those ads more compelling to potential customers. By using product ads, you can enhance your ads with real-time, specific product information from your Microsoft Merchant Center store feed.
Complete each of the following steps to start using product ads:
You must claim your domain before you can build a Microsoft Merchant Center store. If you've already added a Universal Event Tracking (UET) tag to your domain for conversion tracking and remarketing, you can use that UET tag to validate your domain. See Verify and claim your website's URL for more details. Otherwise, read on to learn more about domain validation via Bing Webmaster Tools.
For additional information on verifying your URL, take a look at these detailed instructions.
From the top menu, select Tools > Merchant Center > Manage stores (shopping cart icon).
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center > Manage stores (shopping cart icon).
From the top menu, select Tools > Merchant Center > Feeds.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center > Feeds.
Note: It can take up to three business days for your feed file to process.
These steps are slightly summarized. For more information, here are some details about creating and uploading your feed.
You can use predictive targeting for both shopping audience and shopping search campaigns.
Create a Shopping Audience campaignShopping Audience campaigns do not currently support Feed labels. Your Microsoft Merchant Center feeds will need to specify a Country of sale.
From the collapsible menu on the left, select All campaigns > Campaigns > Create.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Create.
From the collapsible menu on the left, select All campaigns > Campaigns > Create.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Create.
If you'd like to set audience targeting for your Shopping Search campaign, you can do so after you finish creating the campaign. In All campaigns, select the shopping search campaign > Audiences from the panel on the left. Reduce and increase bid adjustments for the audience types.
From the top menu, select Reports > Reports > Product ads > choose the option that best suits your needs.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Reporting > Default reports > Product ads > choose the option that best suits your needs.