Why can't I find my ad?

Why can't I find my ad?

If you can’t find your ad on Bing Ads, AOL, or Yahoo search results pages, here are some possible reasons and some things you can do to fix it.

Can't find your ad on Bing Network search results pages? Here are the top Bing Ads resources for figuring out what's going on.


You can learn how to solve many issues by looking at the Delivery column of your Campaigns, Ad Groups, Ads, and Keywords tabs. If there is an issue with delivery status, you'll see an ellipsis icon More information icon. Click this to see, inline, what you can do to fix the issue.

Example of inline diagnosis

The Ad Preview and Diagnostics Tool can tell you why your ad may not be appearing. Find it by clicking Tools > Ad Preview and Diagnostics Tool.

Ad Preview and Diagnostics Tool


Learn more about using the Ad Preview and Diagnostics Tool

The most likely culprits revolve around campaign, ad group, ad, or keyword status; your budget or bid settings; and your targeting settings.

Select the option below that best describes your situation to see possible reasons you're not seeing your ad, and some suggested actions:

I created an ad but I don't see it on Bing Network search results pages. expando image

Your ad may not be appearing for several reasons. Here are some things to check:

  • Did you just create this ad, keyword, or campaign? New ads and keywords go through a Bing Ads editorial review before they can run.
    • It can take several hours for ads and keywords to be approved (most are approved and eligible within 24 hours).
    • Product ads are on a similar timeline. Offers from your catalog are typically processed within 48 hours after we receive the feed. However, if you wait to create your product ad campaign until the feed is approved, that can take another 24 hours for the ads to be eligible to be served.
    • Learn more about the editorial review and how to fix disapprovals.
  • Valid payment method: Bing Ads requires a payment method on file before your ads can display. For info on payment methods, see How do I pay for Bing Ads?
  • Budget issues:
    • Is your budget too low? Ads stop running when your daily budget is depleted. Daily budgets refill at the start of the next day. For more info, see What are my budget options?
    • Check your bid to budget ratio. If you have high bids (say, $10) in relation to your daily budget (say, $15), you will see limited delivery.
  • Targeting: Your targeting settings may be keeping you from seeing your ad, if you are targeting other geographic areas, device types, ages, or genders. Also, if you have scheduled your ad to run only on certain hours of the day or days of the week, you may be looking for your ad at the wrong time. Learn more about targeting
  • Enabled status: Ads won't run if the related campaign, ad group, or keywords are not enabled. Take a look at the Status column of your Campaigns, Ad Groups, Ads, and Keywords tabs and make sure nothing is unexpectedly paused. For information on changing statuses, see How to change your status, bid, and other settings.
  • Account errors: When an account has an error, the ads in it don't run. Any errors are displayed in the Errors column of the Accounts & Billing page. Learn more about account errors
  • Issue with a keyword: Check the Delivery status of your keywords on the Keywords tab. If a keyword's status is anything but Eligible, click the ellipsis icon More information icon next to the status for an explanation of the problem and how to fix it.
I created my ad days ago, everything's been approved and has an enabled status, and my payment method is valid. But I still haven't seen my ad. expando image

Here are some possible reasons why you're not seeing your ad, and what you can do:

  • Poor ad position due to low keyword bids: If your bids are too low for you to compete effectively in the marketplace, your ads may not be appearing on the first page of search results. They may not even be getting any impressions. Use the Ad Preview and Diagnostics Tool to confirm that your ad's delivery can be resolved by raising the bid. If this is the case, the tool will suggest "Bid too low" in its Reason for not showing column. The tool will then suggest a bid to test (you can also enter your own test bids), allowing you to check if your ad will show based on the different bids. To learn more, see Did I bid high enough? For information on changing your bids, see Set your campaign budget and bid amounts.
  • Budget issues:
    • Is your budget too low? Ads stop running when your daily budget is depleted. Daily budgets refill at the start of the next day. For more info, see What are my budget options?
    • Check your bid to budget ratio. If you have high bids (say, $10) in relation to your daily budget (say, $15), you will see limited delivery.
  • Targeting: Your targeting settings may be keeping you from seeing your ad, if you are targeting other geographic areas, device types, ages, or genders. Also, if you have scheduled your ad to run only on certain hours of the day or days of the week, you may be looking for your ad at the wrong time. Learn more about targeting
  • Catalog not uploaded correctly (Product ads): You must have a valid catalog uploaded successfully before your ads will display. For more information, see Submit your feed file.
I know my ad's running because I saw it yesterday, but now I can't find it.expando image

There are several reasons why you may not be seeing your ad today:

  • Enabled status: We list this issue multiple times in this article because it can be a very common issue. Ads won't run if the related campaign, ad group, or keywords are not enabled. Consider any changes you might have made since you last saw your ads. Did any of these changes inadvertently pause some of your keywords or ad groups? Go check — you might be surprised. For information on changing keyword and ad group statuses, see How to change your status, bid, and other settings. Also make sure you don't have any account errors.
  • Ad position: If your ad appeared on the first search results page but isn't there now, first try checking the second (and later) pages. Changes by your competitors to their bids could be affecting your ad position — for example, causing your ad to drop to another search results page. See What is "ad position" to learn more.
  • Quality score: Check the Qual. score column of your Keywords tab. If the quality score of a keyword is below 6, your ads may have limited eligibility to be served for that keyword. For more information, see Quality score in depth.
  • Budget issues: Ads stop running when your campaign budget is depleted.
    • If you're using the daily - accelerated budget option, your budget could run out in the middle of the day, and that's when your ads would stop running. Learn more about budget options
    • Conversely, the daily - standard budget option distributes impressions throughout the day, so you may not see your ad because other people just saw it. Learn more about budget options
    • If you use a shared budget, it's possible that another campaign depleted your budget. Learn more about shared budgets
  • Targeting: Have you changed your targeting settings recently? Your targeting settings may be keeping you from seeing your ad, if you are targeting other geographic areas, device types, ages, or genders. Also, if you have scheduled your ad to run only on certain hours of the day or days of the week, you may be looking for your ad at the wrong time. Learn more about targeting
Why isn't the Ad Preview and Diagnostics Tool showing my ad? expando image
The Ad Preview and Diagnostics Tool gives you a preview of which ads are appearing on the first search results page. If your ad is lower than ad position 9, the tool will not preview it for you. For info on improving your ad position, see Get my ad to the top of the search results page.
I'm targeting my ads at potential customers in Paris, France, but my ads aren't appearing.expando image
If your ad group is targeted to specific geographical locations, times of day, or other target settings, you need to search using those same settings. For more information, see How can I get my ads in front of my customers? and What are keyword match types, and how do I use them?

Check the delivery status

You can learn how to solve many issues by looking at the Delivery column of your Campaigns, Ad Groups, Ads, and Keywords tabs. If there is an issue with delivery status, you'll see an ellipsis icon More information icon. Click this to see, inline, what you can do to fix the issue.

Use our diagnosis tool

The Ad Preview and Diagnostics Tool can tell you why your ad may not be appearing. Find it by clicking Tools > Ad Preview and Diagnostics Tool.

Ad Preview and Diagnostics Tool


Learn more about using the Ad Preview and Diagnostics Tool

Try these troubleshooters

The most likely culprits revolve around campaign, ad group, ad, or keyword status; your budget or bid settings; and your targeting settings.

Select the option below that best describes your situation to see possible reasons you're not seeing your ad, and some suggested actions:

I created an ad but I don't see it on Bing Network search results pages. expando image

Your ad may not be appearing for several reasons. Here are some things to check:

  • Did you just create this ad, keyword, or campaign? New ads and keywords go through a Bing Ads editorial review before they can run.
    • It can take several hours for ads and keywords to be approved (most are approved and eligible within 24 hours).
    • Product ads are on a similar timeline. Offers from your catalog are typically processed within 48 hours after we receive the feed. However, if you wait to create your product ad campaign until the feed is approved, that can take another 24 hours for the ads to be eligible to be served.
    • Learn more about the editorial review and how to fix disapprovals.
  • Valid payment method: Bing Ads requires a payment method on file before your ads can display. For info on payment methods, see How do I pay for Bing Ads?
  • Targeting: Your targeting settings may be keeping you from seeing your ad, if you are targeting other geographic areas, device types, ages, or genders. Also, if you have scheduled your ad to run only on certain hours of the day or days of the week, you may be looking for your ad at the wrong time. Learn more about targeting
  • Enabled status: Ads won't run if the related campaign, ad group, or keywords are not enabled. Take a look at the Status column of your Campaigns, Ad Groups, Ads, and Keywords tabs and make sure nothing is unexpectedly paused. For information on changing statuses, see How to change your status, bid, and other settings.
  • Account errors: When an account has an error, the ads in it don't run. Any errors are displayed in the Errors column of the Accounts & Billing page. Learn more about account errors
  • Issue with a keyword: Check the Delivery status of your keywords on the Keywords tab. If a keyword's status is anything but Eligible, click the ellipsis icon More information icon next to the status for an explanation of the problem and how to fix it.
I created my ad days ago, everything's been approved and has an enabled status, and my payment method is valid. But I still haven't seen my ad. expando image

Here are some possible reasons why you're not seeing your ad, and what you can do:

  • Poor ad position due to low keyword bids: If your bids are too low for you to compete effectively in the marketplace, your ads may not be appearing on the first page of search results. They may not even be getting any impressions. Use the Ad Preview and Diagnostics Tool to confirm that your ad's delivery can be resolved by raising the bid. If this is the case, the tool will suggest "Bid too low" in its Reason for not showing column. The tool will then suggest a bid to test (you can also enter your own test bids), allowing you to check if your ad will show based on the different bids. To learn more, see Did I bid high enough? For information on changing your bids, see Set your campaign budget and bid amounts.
  • Low budget: Ads stop running when your daily budget is depleted. Daily budgets refill at the start of the next day. For more info, see What are my budget options?
  • Targeting: Your targeting settings may be keeping you from seeing your ad, if you are targeting other geographic areas, device types, ages, or genders. Also, if you have scheduled your ad to run only on certain hours of the day or days of the week, you may be looking for your ad at the wrong time. Learn more about targeting
  • Catalog not uploaded correctly (Product ads): You must have a valid catalog uploaded successfully before your ads will display. For more information, see Submit your feed file.
I know my ad's running because I saw it yesterday, but now I can't find it.expando image

There are several reasons why you may not be seeing your ad today:

  • Enabled status: We list this issue multiple times in this article because it can be a very common issue. Ads won't run if the related campaign, ad group, or keywords are not enabled. Consider any changes you might have made since you last saw your ads. Did any of these changes inadvertently pause some of your keywords or ad groups? Go check — you might be surprised. For information on changing keyword and ad group statuses, see How to change your status, bid, and other settings. Also make sure you don't have any account errors.
  • Ad position: If your ad appeared on the first search results page but isn't there now, first try checking the second (and later) pages. Changes by your competitors to their bids could be affecting your ad position — for example, causing your ad to drop to another search results page. See What is "ad position" to learn more.
  • Quality score: Check the Qual. score column of your Keywords tab. If the quality score of a keyword is below 6, your ads may have limited eligibility to be served for that keyword. For more information, see Quality score in depth.
  • Budget issues: Ads stop running when your campaign budget is depleted.
    • If you're using the daily - accelerated budget option, your budget could run out in the middle of the day, and that's when your ads would stop running. Learn more about budget options
    • Conversely, the daily - standard budget option distributes impressions throughout the day, so you may not see your ad because other people just saw it. Learn more about budget options
    • If you use a shared budget, it's possible that another campaign depleted your budget. Learn more about shared budgets
  • Targeting: Have you changed your targeting settings recently? Your targeting settings may be keeping you from seeing your ad, if you are targeting other geographic areas, device types, ages, or genders. Also, if you have scheduled your ad to run only on certain hours of the day or days of the week, you may be looking for your ad at the wrong time. Learn more about targeting
Why isn't the Ad Preview and Diagnostics Tool showing my ad? expando image
The Ad Preview and Diagnostics Tool gives you a preview of which ads are appearing on the first search results page. If your ad is lower than ad position 9, the tool will not preview it for you. For info on improving your ad position, see Get my ad to the top of the search results page.
I'm targeting my ads at potential customers in Paris, France, but my ads aren't appearing.expando image
If your ad group is targeted to specific geographical locations, times of day, or other target settings, you need to search using those same settings. For more information, see How can I get my ads in front of my customers? and What are keyword match types, and how do I use them?

Important

Still having trouble finding your ad? Get some free Bing Ads coaching, or you can always contact support.


Once you find your ad

Here are some other resources to make sure you're getting the most out of Bing Ads:

  • Keyword Planner: Make sure you're bidding on the right keywords and that you're bidding effectively. Learn more
  • Top Movers Report: Get insights into what's causing performance fluctuations in your campaigns. Learn more
  • Share of Voice Report: See how many ad impressions and clicks you're missing out on. Learn more

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