Why can't I find my ad?

Why can't I find my ad?

If you can’t find your ad on Bing Ads, AOL, or Yahoo search results pages, here are some possible reasons and some things you can do to fix it.

Can't find your ad on Bing, AOL, or Yahoo search results pages? Select the item below that best describes your issue to see the possible reasons you're not seeing your ad, and some suggested actions.

I created an ad but I don't see it on the Bing, AOL, or Yahoo search results pages. expando image

Your ad may not be appearing for several reasons; here are some things to check.

  • Valid payment method:   Bing Ads requires a payment method on file before your ads can display. For info on payment methods, see What are my billing options?
  • Enabled status: Ads won't run if the related campaign, ad group, or keywords are not enabled. For information on changing their status, see How to change your status, bid, and other settings. If there's a problem with your account, make sure there are no errors. Learn more in Account errors.
  • Issue with a keyword: Check the Delivery status of your keywords on the Keywords tab. If a keyword's status is anything but Eligible, click the ellipsis icon More information icon next to the status for an explanation of the problem and how to fix it.
  • Editorial review: Sometimes we just have to wait a bit. Most ads and keywords are approved and Eligible within 48-72 hours, though at times it can take longer. Product ads are on a similar timeline. Offers from your catalog are typically processed within 48 hours after we receive the feed. However, if you wait to create your product ad campaign until the feed is approved, that can take another 24 hours for the ads to be eligible to be served. For more information on the editorial review, see The editorial review and Delivery status.
I created my ad a week ago, everything's been approved and has an enabled status, and my payment method is valid. But I still don't see my ad. expando image

Here are some possible reasons why you're not seeing your ad, and what you can do:

  • Enabled status : We list this issue several times in this article because it can be a very common issue. Ads won't run if the related campaign, ad group, or keywords are not enabled. Consider any changes you might have made since you last saw your ads. Did any those changes inadvertently pause some of your keywords or ad groups? Make sure to really go check, you might be surprised. For information on changing the keyword and ad group status, see How to change your status, bid, and other settings. If there's a problem with your account, make sure there are are no errors. Learn more in Account errors.
  • Editorial review: Sometimes we just have to wait a bit. Most ads and keywords are approved and Eligible within 24 hours. Product ads are on a similar timeline. Offers from your catalog are typically processed within 48 hours after we receive the feed. However, if you wait to create your product ad campaign until the feed is approved, that can take another 24 hours for the ads to be eligible to be served. For more information on the editorial review, see The editorial review and Delivery status.
  • Low keyword bids: If your bids are too low for you to compete effectively in the marketplace, your ads may not be appearing on the first page of search results. They may not even be getting any impressions. Use the Ad Preview and Diagnostics tool to confirm that your ad's delivery can be resolved by raising the bid. If this is the case, the tool will suggest: "Bid too low" in its Reason for not showing column. The tool will then suggest a bid to test(or you can enter your own test values), allowing you to preview whether your ad will show based on the different bids. To learn more, see Did I bid high enough? and Set your campaign budget and bid amounts. For info on changing your bids, see Set your campaign budget and bid amounts.
  • Catalog not uploaded correctly (Product ads): You must have a valid catalog uploaded successfully before your ads will display. For more information, see Submit your catalog feed.
  • Poor ad position: Based on your keyword bids, your ads won’t necessarily display on the first page of search results. So if you've already used the Ad Preview and Diagnostics Tool and didn't see your ad previewed on the first search results page, check other pages. For help getting your ads on the first page, see Did I bid high enough?
  • Low budget: Ads stop running when your campaign budget is depleted. If your budget is using a daily option, then the budget refills at the start of the next day; for monthly budgets, at the start of the next month. For more info, see What are my budget options?.
I know my ad's running because I saw it yesterday, but now I can't find it.expando image

There are several reasons why you may not be seeing your ad today.

  • Different ad position: If your ad appeared on the first search results page but isn't there now, first try checking the second (and later) pages. Changes by your competitors to their bids could be affecting your ad position, for example, causing your ad to drop to another search results page. See What is "ad position" to learn more.
  • Change to quality score: Check your quality score. If the quality score of a keyword is below 6, your ads may have limited eligibility to be served for that keyword. For more information, see What is the quality score.
  • Budget issues: Ads stop running when your campaign budget is depleted. For example, if you're using the daily budget option and you deplete your budget in the middle of the day, that's when your ad will stop running. For more info, see What are my budget options?
  • Targeting: If you have scheduled your ad to run only on certain hours of the day or days of the week, you may be looking for your ad at the wrong time. For more info, see How can I get my ads in front of my customers?
Why isn't the Ad Preview and Diagnostics Tool showing my ad? expando image
The Bing Ads Ad Preview and Diagnostics tool gives you a preview of which ads are appearing on the first search results page. If your ad is lower than ad position 9, the tool will not preview it for you. For info on improving your ad position, see Get my ad to the top of the search results page.
I'm targeting my ads at potential customers in Paris, France, but my ads aren't appearing.expando image
If your ad group is targeted to specific geographical locations, times of day, or other target settings, you need to search using those same settings. For more information, see How can I get my ads in front of my customers? and What are keyword match types, and how do I use them?

After you make the necessary changes, use the Ad Preview and Diagnostics Tool on the Tools page. If your ad's anywhere on the first page of search results, you'll see a preview without any impact on your impressions or clicks. If your ad isn't on the first page of search results, the tool will explain why and offer suggestions on getting it there.

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