What is a catalog and how do I create it?

What is a catalog and how do I create it?

A catalog is a logical grouping of your products. In each catalog, you upload a file, also know as feed file, that is a list of your products and attributes that define how they will display on Bing.

A catalog is a logical grouping of your products. In each catalog, you upload a file, also know as feed file, that is a list of your products and attributes that define how they will display on Bing. Whenever you want to update your catalog, you upload the updated feed file. Each store can have more than one catalog but the products in each file must be unique.

The feed file must be a tab separated text (.txt), but we do support Google-formatted XML (.xml). When creating the feed file some attributes such as “BingCategory have a limited set of valid values while others such as “Title” are open to you to fill as you please. The important thing about attributes is to use as many as are necessary to accurately describe your products. To learn more, you can first see how the catalog feed is organized, then learn how to create a feed file.

Create a catalog

After you verify that you own your URL and your newly created store is approved, you create your catalog.

  1. In Bing Ads, select Tools and then Bing Merchant Center.
  2. Click the store that you want to update.
  3. Click the Catalog Management tab and then Create catalog.

What you need to know

  • Your feed file must be tab delimited plain text with extensions: .txt, .zip, .gz, .gzip, .tar.gz, .tgz. We only support XML files if it is an existing Google-formatted XML file.
  • The Catalog name is used for identifying your catalog on Catalog Management and in Catalog reports. It can be modified at a later time.
  • The Catalog Location specifies what Market (Country and Language) the catalog would be used for.
  • Feed File submission methods specifies how you will transfer the product offer information files to Bing Merchant Center. Learn more about submitting catalog feed files..

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