Bing Merchant Center supports the use of Google data feeds for Catalog feed files. This way merchants won’t have to redo the work already done for Google’s Product Listing Ads. Make it even easier to import your Google feed files to Bing Merchant Center by using the Google Merchant Center import tool. Learn more
Bing Merchant Center will auto-detect the encoding format of Google-formatted feed files. The supported encoding types are:
Bing Merchant Center will process Google-formatted with the following file extensions:
Unfortunately Bing does not support .bz2 which Google accepts.
The multi-value attributes in the Google feed that are used by Bing are:
The multi-part attributes in the Google feed are not used by Bing.
All Google-specified attributes are accepted by Bing. Bing’s requirements for these fields accommodate Google’s requirements (such as min/max lengths) for parity across both merchant centers. However not all Google’s fields are used by Bing Merchant Center ignores those that are of no use at this time.