What Google feed file attributes can I use?

What Google feed file attributes can I use?

Learn about what Google feed file attributes can be used.

In the tables below, all Google’s attributes are listed, and under the column Used by Bing are marked with:

  • Yes: for attributes that are accepted and used in describing product offers.
  • Not Used: for attributes that are accepted but ignored.

Make it even easier to import your Google feed files to Bing Merchant Center by using the Google Merchant Center import tool. Learn more

Basic Product Information expando image
Google  Attribute Used by Bing? Notes
id Yes
title Yes
description Yes
google_product_category Yes
product_type Yes Google accepts multiple values here.
Bing accepts a singular value here and treats the comma-separated values as a single value.
This means when setting auto-targets in Bing Ads, you have to exact-match the comma-separated string.
link Yes
image_link Yes Google’s minimum resolution of 250x250 is accepted by Bing
additional_image_link Not Used
condition Yes Google’s values are ‘new’, ‘used’, ‘refurbished’.
Bing accepts all these values.
Availability and Price expando image
Google  Attribute Used by Bing? Notes
availability Yes Google’s values are ‘in stock’, ‘out of stock’, ‘preorder’.
Bing accepts all these values.
The English version of the valid options (in stock, out of stock, and preorder) is also accepted for other languages.
price Yes For the United Kingdom, France, Germany, and Australia, taxes such as VAT must be included in the price.
sale_price Yes
sale_price_effective_date Yes
Unique Product Identifiers expando image
Google  Attribute Used by Bing?
brand Yes
gtin Yes
mpn Yes
identifier_exists Yes
Apparel Products expando image
Google  Attribute Used by Bing?
gender Yes
age_group Yes
color Yes
size Yes
Product Variants expando image
Google  Attribute Used by Bing?
item_group_id Yes
color Yes
material Yes
pattern Yes
size Yes
Tax and Shipping (attributes ignored) expando image
Google  Attribute Used by Bing?
tax Not Used
shipping Not Used
shipping_weight Not Used
Tax and Shipping (attributes ignored) expando image
Google  Attribute Used by Bing?
tax Not Used
shipping Not Used
shipping_weight Not Used
Tax and Shipping (Germany only) expando image
Google  Attribute Used by Bing? Notes
shipping Yes Shipping field is required for Germany only.
shipping_weight Yes Shipping field is required for Germany only.
Merchant Defined Multipacks expando image
Google  Attribute Used by Bing?
multipack Yes
Adult Products expando image
Google  Attribute Used by Bing?
adult Yes
AdWords Attributes expando image
Google  Attribute Used by Bing? Notes
adwords_grouping Yes
adwords_labels Yes Google and Bing treat this as a multi-value field composed of comma-separated values.
However, when setting auto-targets in Bing Ads, the merchant has to exact-match the entire comma-separated string.
adwords_redirect Yes
Custom label attributes for shopping campaigns expando image
Google  Attribute Used by Bing shopping campaigns?
custom_label_0 Yes
custom_label_1 Yes
custom_label_2 Yes
custom_label_4 Yes
Unit Prices (attributes ignored) expando image
Google  Attribute Used by Bing?
unit_pricing_measure Not Used
unit_pricing_base_measure Not Used
Energy Labels (attributes ignored) expando image
Google  Attribute Used by Bing?
Energy_efficiency_class Not Used
Loyalty Points (attributes ignored) expando image
Google  Attribute Used by Bing?
loyalty_points Not Used
Multiple Installments (attributes ignored) expando image
Google  Attribute Used by Bing?
installment Not Used
Additional Attributes (attributes ignored) expando image
Google  Attribute Used by Bing?
excluded_destination Not Used
expiration_date Not Used

See more videos...