Learn about Bing Ads and how to get started on advertising your business on Bing Ads.

Welcome to Bing Ads Video!

Whether you’re coming from AdWords or new to Search Engine Marketing (SEM), it’s quick and easy to start advertising your business on Bing Ads. We’ll cover the basics to help you understand how Bing Ads works and how to get started. Learn how to create a Bing Ads account, explore Bing Ads features, and create and launch your first campaign.

Videos to help you get started

Get Results with Bing Ads

Plan a successful campaign Plan a successful campaign
Reach your customers Reach your customers
Create ads that get results Create ads that get results
Set your budget and control your costs Set your budget and control your costs
Invest in what works Invest in what works
Create a Bing Ads campaign The all new campaign creation workflow

Get Started in Bing ads

Campaign basics Campaign basics
Create your campaign Create your campaign
Expand your campaign Expand your campaign
Activate your campaign Activate your campaign
Optimize your campaign Optimize your campaign
Take a tour of Bing Ads Take a tour of Bing Ads
Keep your ad from showing in different locations Keep your ad from showing in different locations
Understanding the structure of a Bing Ads account Understanding the structure of a Bing Ads account
Accounts and Billing: Working in partnership with you Accounts and Billing: Working in partnership with you

Videos to help you manage your ads

Welcome to Bing Ads Editor Welcome to Bing Ads Editor
Build better keyword lists with Bing Ads Intelligence Build better keyword lists with Bing Ads Intelligence
About broad match modifiers About broad match modifiers
How to apply broad match modifiers How to apply broad match modifiers
Bing Ads Location Extensions Bing Ads Location Extensions
Drive more traffic with SiteLink Extensions Drive more traffic with SiteLink Extensions
Apply negative keyword lists using shared libraries in Bing Ads Editor Apply negative keyword lists using shared libraries in Bing Ads Editor
Bulk editing in Bing Ads Bulk editing in Bing Ads

Videos to help you improve campaign performance

Stand out with Expanded Text Ads Engage with search users before they click on your ads
Upgraded URLs Upgraded URLs makes it easier to manage tracking URLs
Keyword Planner Keyword Planner: Find new keywords and estimate their impact
How to set up Bing Native Ads How to set up Bing native ads
Conversion Tracking: Are your campaigns achieving your goals? Conversion Tracking: Are your campaigns achieving your goals?
Remarketing: Targeting people who have visited your site before Remarketing: Targeting people who have visited your site before
Use UET Tag Helper to validate your tags Use UET Tag Helper to validate your tags
Automate your campaigns Automate your campaigns
Understanding quality scores and their impact Understanding quality scores and their impact
Interpret campaign performance with the Dimensions Tab Interpret campaign performance with the Dimensions Tab
Use Bing Ads Opportunities to improve your campaigns Use Bing Ads Opportunities to improve your campaigns
Gain a competitive edge with the Auction Insights report Gain a competitive edge with the Auction Insights report
Privacy and ad guidelines Privacy and ad guidelines
New to Bing Ads?

Videos to help you manage your account

Manage insertion orders online Manage insertion orders online

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