Getting the most out of your advertising campaign means understanding how Bing Ads is structured. Once you understand the structure, you can organize your accounts and campaigns in a way that makes sense for your business and in a way that gets your ads in front of the right people.
Bing Ads has four levels of organization: customer, accounts, campaigns, and ad groups. These four levels and their related components need to be in place to run your online advertising campaign.
When you sign up for Bing Ads, you will be given a customer ID and your first account will be created. You can create additional accounts at any time. Generally, one account is all you will need. However, you might want to set up separate accounts if you:
Here are some suggestions on organizing your account:
Let’s say you own a sporting goods store and want to start an online advertising campaign. Since you have businesses in both the U.S. and Canada, you’ll set up a U.S. account (with U.S. dollar as your currency) and a Canadian account (with Canadian dollar as your currency). Having separate accounts will let you pay with different payment methods in different currencies.
Creating online advertising campaigns is a lot like creating traditional advertising campaigns, you create campaigns around a particular product, set of products, or events. For your sporting goods store, you could have campaigns that are organized around specific sports (for example, football and baseball), and ad groups that are organized by product type (for example, apparel and equipment). Here is what the account structure could look like for your sporting goods store.
Here are the limits on the number of items you can have at each level. This information can be useful in organizing your advertising campaigns, particularly if you plan on importing from Google AdWords.
|This level...||Can contain up to...|
These are the standard Bing Ads limits. Contact your account manager if you have questions about these limits.