About language options in Bing Ads

About language options in Bing Ads

Three language options in Bing Ads give you control over your advertising campaign and experience: ad language, billing language, and display language.

Three language options in Bing Ads give you control over your advertising campaign and experience.

Ad language: Your target customers expando image

Your ad language setting determines the language you will use when you write your ads and should be the language of your customers.

This setting:

  • Applies to all ads in an ad group. (Best practice: If you want to run your ads in multiple languages, consider setting up an ad group for each language.)
  • Defaults to the ad language you selected for the campaign.
  • Can be changed when you create an ad group, but cannot be changed later.

Available ad languages

Danish Italian
Dutch Norwegian
English Portuguese
Finnish Spanish
French Swedish
German Traditional Chinese

Your ad language in combination with your location targeting determines who will see your ads. To learn more, see How does ad language and location targeting affect who can see my ads?

Billing language: Bills expando image

Your billing language determines the language of your billing documents.

Available account languages

Danish Italian
Dutch Norwegian
English Portuguese
Finnish Spanish
French Swedish
German Traditional Chinese

How to change your billing language

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. If you have more than one account, click the account name.
  3. Next to Account, click the pencil icon edit icon.
  4. Next to Billing language, select the language you prefer.
  5. At the bottom of the page, click Save.
Display language: Bing Ads emails and interface expando image

Your display language determines the language of the email notifications and other account messages you receive, as well as the language of the Bing Ads interface.

Available display languages

English Portuguese
French Spanish
German Traditional Chinese
Italian

How to change your display language

  1. Click the gear icon gear icon, and then click My Settings.
  2. Next to Display language, select the language you prefer.
  3. At the bottom of the page, click Save.

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