About language options in Bing Ads

About language options in Bing Ads

Three language options in Bing Ads give you control over your advertising campaign and experience: ad language, account language, and product language.

Three language options in Bing Ads give you control over your advertising campaign and experience.

Ad language: Your target customers expando image

Your ad language setting determines the language you will use when you write your ads and should be the language of your customers.

This setting:

  • Applies to all ads in an ad group. (Best practice: If you want to run your ads in multiple languages, consider setting up an ad group for each language.)
  • Defaults to the ad language you selected for the campaign.
  • Can be changed when you create an ad group, but cannot be changed later.

Available ad languages

Danish Italian
Dutch Norwegian
English Portuguese
Finnish Spanish
French Swedish
German Traditional Chinese

Your ad language in combination with your location targeting determines who will see your ads. To learn more, see How does ad language and location targeting affect who can see my ads?

Account language: Bills and emails expando image

Your account language determines the language of your bills and the language of the email notifications and other account messages you receive.

Available account languages

English Portuguese
French Spanish
German Traditional Chinese
Italian

How to change your account language

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. If you have more than one account, click the account name.
  3. Next to Account, click the pencil icon edit icon.
  4. Next to Account language, select the language you prefer.
  5. At the bottom of the page, click Save.
Product language: Bing Ads interface expando image

Your product language determines the language of the Bing Ads interface.

Available product languages

English Portuguese
French Spanish
German Traditional Chinese
Italian

How to change your product language

  1. Click the gear icon gear icon, and then click My Settings.
  2. Next to Product language, select the language you prefer.
  3. At the bottom of the page, click Save.

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