Delivery status

Delivery status

Learn about delivery statuses and how they affect your campaigns, ad groups, ads, or keywords.

Delivery status tells you if your campaign, ad group, ad, or keyword is operating correctly. The status Eligible indicates that your ad or ads are available to be displayed, unless there is an error with your account.

To determine the delivery status of your campaign, ad group, ad, or keyword:

  1. On the Campaigns page, click the Campaigns, Ad groups, Ads, or Keywords tab.
  2. Check the statuses of individual items in the Delivery column.
  3. To make it easier to find non-Eligible statuses, you can sort the Delivery column by clicking the Delivery column header.
Note

On the Keywords tab, you can click the ellipsis icon More information icon next to a keyword's delivery status to get an explanation of the problem and how to fix it.


Possible delivery statuses

Ad group expiredexpando image

What this means: No ads are running for this ad group, ad, or keyword because the ad group's end date has passed.

How to fix it: To start running ads again, go to this ad group's Settings page, and, under Advanced settings > Schedule, adjust its End date.

Ad group paused expando image

What this means: No ads are running for this ad group, ad, or keyword because the ad group is set to Pause.

How to fix it: To start running ads again, go to the Ad groups tab, select the checkbox next to the appropriate ad group, and click Edit > Enable.

Ad paused expando image

What this means: This ad isn't running because the ad is set to Pause.

How to fix it: To start running this ad again, go to the Ads tab, select the checkbox next to the appropriate ad, and click Edit > Enable.

App not found expando image

What this means: Your app cannot be found.

How to fix it: Try doing a manual search by entering your app ID or package name. Note that, if your app is brand-new, it can take up to 96 hours to sync.

App URL incorrect expando image

What this means: The link to your app is incorrect.

How to fix it: Check the link and make any necessary updates.

Approved limited expando image

What this means: The ad or keyword has been approved in at least one of your targeted locations, but has also been disapproved in at least one other targeted location.

How to fix it: For more information, see What does Approved Limited status mean?

Association excluded (remarketing list) expando image

What this means: The remarketing list association for this audience has been excluded.

How to fix it: No action is required. Change the association status to Enabled if you want to start targeting this audience.

Association deleted (ad extension) expando image

What this means: This ad extension is not running because it is not associated with any campaigns.

How to fix it: Create one or more associations.

Association paused (remarketing list) expando image

What this means: The remarketing list association for this audience is set to Pause.

How to fix it: To start running the remarketing list association again, change the association status to either Enabled or Excluded.

Below first page bid expando image

What this means: Your bid on this keyword is too low for ads associated with it to appear on the first page of search results. If you see this status even though your ads are appearing on the first page, it means that your keywords competed in only a small number of auctions in the marketplace. Increasing your bid to our estimated first page bid can help your ads gain more visibility on the Bing Network.

How to fix it: On the Keywords tab, select the keyword, click Edit, select Change current bid, and then select either Increase to estimated top of page bid or Increase to estimated first page bid.

Campaign out of budget expando image

What this means: No ads are running for this campaign, ad group, ad, or keyword because your campaign budget has been used up.

How to fix it: Click the Out of budget status in the Delivery column to review our recommended budget increase. If there is no recommendation, you can increase your budget manually: Go to the Campaigns tab, click in the Budget column for the campaign, increase the budget amount, and then click Save.

Campaign paused expando image

What this means: No ads are running for this campaign, ad group, ad, or keyword because the campaign is set to Pause.

How to fix it: To start running ads again, go to the Campaigns tab, select the checkbox next to the appropriate campaign, and click Edit > Enable.

Campaign suspended expando image

What this means: Your account has been suspended because of suspicious activity.

How to fix it: Please contact support.

Disapproved expando image

What this means: We reviewed your ad or keyword and determined that it doesn't adhere to the Bing Ads policies.

How to fix it: For information about disapprovals, and how to fix them or request exceptions, see How do I fix a Disapproved or Approved Limited status?

Draft ad group expando image

What this means: No ads are running for this ad group, ad, or keyword because the associated ad group is still in draft form.

How to fix it: To start running ads, go to the Ad groups tab, select the checkbox next to the appropriate ad group, and click Edit > Enable.

Eligible (Ads or Keywords tab) expando image

What this means: Your ad or keyword passed the editorial review.

How to fix it: As long as your active ad content has at least one active keyword associated with it (and there are no errors with your account), your ad is available for people to see.

Eligible (Campaigns or Ad groups tab) expando image

What this means: Your campaign or ad group is functional.

How to fix it: There are no campaign-level or ad-group-level issues. If your campaign's delivery status is Eligible, you will also see a light bulb icon in the Delivery column. Clicking this will bring up a window showing some ideas for improving this campaign's performance. For more information, see Use Bing Ads Opportunities for ideas to improve your campaign.

Exception under review expando image

What this means: This ad or keyword is not running because it is still pending editorial review after your disapproval exception request.

How to fix it: The Bing Ads team responds to requests as quickly as possible -- most reviews are completed within a day. After we've reviewed your request, we'll change the status of the ad or keyword and send you an email summarizing any approvals or disapprovals.

Extension and association deleted expando image

What this means: This ad extension and all its associations are not running because the ad extension has been deleted.

How to fix it: You cannot undo a deletion, but you could re-create the ad extension and associations.

Hold expando image

What this means: We tried to charge your primary payment method five times (and, if you have one set, your backup payment method three times), but the charges were not authorized. All of your accounts have been paused, and none of your ads are displaying.

How to fix it: To fix this, see Why is my account on hold?

Keyword paused expando image

What this means: No ads are running for this keyword because the keyword is set to Pause.

How to fix it: To start running ads for this keyword again, go to the Keywords tab, select the checkbox next to the appropriate keyword, and click Edit > Enable.

Limited by budget expando image

What this means: Your ads are running, but they aren't showing as often as they could because your daily budget is lower than the amount we recommend. To make sure that your budget lasts throughout each day, Bing Ads will reduce how often your ads appear. This status can also mean that we've determined that your campaign will be limited by budget in the coming weeks.

A campaign that's limited by budget can still be successful and meet your business goals, but there might be opportunities to gain more exposure if you're able to increase your budget.

How to fix it: Click the Limited by budget status in the Delivery column to review how much exposure your campaign might receive using a different budget.

Low quality score expando image

What this means: Your ads are running, but you may be missing potential traffic because the low quality score of one or more of your keywords is making your ads less competitive.

How to fix it: For more information, see Quality score in depth

Low search volume expando image

What this means: This keyword has very little or no search history on the Bing Network. The keyword will be inactive until its search traffic increases, at which point it can start triggering your ads to appear. Our system checks and updates this status weekly.

How to fix it: You have a couple of options:

  • You can choose to do nothing and wait for our system to check again in a week. If more people start searching for your keyword, we'll reactivate it. This option might be best if you're advertising a new brand, term, or product.
  • You can remove the keyword and use Keyword Planner to find additional keyword ideas.

Negative keyword conflict expando image

What this means: This keyword isn't in effect because it conflicts with a negative keyword.

How to fix it: To start showing ads for this keyword again, first create a negative keyword conflicts report by selecting Negative keyword conflicts in the Targeting report section. Then delete the conflicting negative keyword.

Pending app verification expando image

What this means: Your app is currently being verified.

How to fix it: It can take up to a business day for your app to be verified. For brand-new apps, it can take up to 96 hours to sync.

Pending editorial review expando image

What this means: This ad or keyword is not running because it is still under editorial review.

How to fix it: The Bing Ads team performs editorial reviews as quickly as possible -- most reviews are completed within a day. After we've completed the review, we'll change the status of the ad or keyword.

Product offers not found expando image

What this means: This campaign's product offers cannot be found.

How to fix it: Go to Bing Merchant Center to make sure that the associated store contains approved offers.

Store not found expando image

What this means: This campaign's store cannot be found.

How to fix it: Go to Bing Merchant Center to make sure that the associated store is active and contains approved offers.

URL is invalid expando image

What this means: The URL is invalid.

How to fix it: Check the link and make any necessary updates.


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