What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" NOVEMBER 2018
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Introducing the all-new Competition tab!

The Competition tab is your one-stop shop to gather valuable information about your competition in Bing Ads. Along with insights giving you a broad view into your competitors’ performance and how they compare to your own, the Competition tab will also recommend actions you can take to get ahead of the pack.

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Create more compelling ads with updated Expanded Text Ads!

With updates to Expanded Text Ads, you can create longer ad titles and text, helping to improve engagement with potential customers. This means that you can now add a third ad title, along with a second ad description. The ads are optimized for mobile devices automatically and you can also set up your ads with final URLs.

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New insights into placement of your shopping campaigns!

Get a better understanding of how your shopping campaigns are performing by using absolute top impression share reports and click share metrics. You’ll also get insights into how to maximize your click potential in the competitive landscape, along with position information for product ads that haven’t been available until now.

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"" "" OCTOBER 2018
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Changes to Enhanced CPC

In order to respond more effectively when we see favorable search patterns, the Enhanced CPC bid strategy is no longer limited to a maximum of 30% when raising your bids. Over the long haul, the Enhanced CPC bid strategy will try to make sure that your average CPC is not higher than your bid.

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Conversion reporting update

Conversions are now being reported on the time of the ad click that led to the conversion, so it’s easier for you to understand how your campaigns are driving conversions. Take a look at this blog post for more information.

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Recurring insertion orders

If you pay for Bing Ads via monthly invoices, you can now create recurring insertion orders that automatically renew monthly, every 2 months, quarterly, or yearly. You decide!

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"" "" AUGUST 2018
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PayPal: Now accepted in more currencies

Use PayPal to add prepay funds with Canadian dollar, euro, Mexican peso, Norwegian krone, or UK pound — in addition to US dollar. For the full list of accepted payment methods, see How do I pay for Bing Ads?.

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Target CPA and Maximize Conversions automated bidding strategies are now available!

We have two new automated bidding strategies available: Target CPA and Maximize Conversions. These strategies leverage unique signals that are only available in our bidding offering to drive real-time dynamic bidding adjustments.

Note: Target CPA and Maximize Conversions are available only for campaigns targeting Australia, Canada, France, Germany, United Kingdom, and United States.

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"" "" JUNE 2018
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Spice up your ads with Automated Extensions!

Automated Extensions, formerly known as ad annotations, are automatically added to your ads if Bing Ads determines that it can improve your ad performance.

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