What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" APRIL 2017
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Monthly budgets are being migrated

By the end of April 2017, monthly budgets will no longer be supported in Bing Ads. Over the course of April, we will be migrating monthly budgets to Daily - Accelerated budgets. If you have or had a monthly budget, no action is necessary on your part to keep your ads running. However, you may want to review the daily budget amount we set (by dividing your monthly budget by 30.4) and your budget type (standard vs. accelerated). Also, if you have any automated rules that incorporate monthly budgets, you’ll need to create new rules based on daily budgets. Learn more

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"" "" MARCH 2017
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Positive default bid adjustment value for remarketing lists

Remarketing is a powerful tool to help you reach your targeted audience. Many of you aren’t taking advantage of this feature to optimize your campaigns, so we’re excited to announce the positive default bid adjustment value for remarketing lists. The default bid adjustment for new targeting associations will be set to 15% but won’t change any existing associations. You can also change the default value at any time, ranging from -90% to +900%. Learn more

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"" "" FEBRUARY 2017
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Associate multiple campaigns or ad groups to your ad extensions

Managing ad extensions for multiple campaigns and ad groups just got easier with the multi-select feature. You previously had to associate each ad extension to a single campaign or ad group, one at a time. Now you can select your campaigns or ad groups, then select the extensions you want to associate, and click Save. This feature is available for all ad extension types except Image Extensions.

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New remarketing feature: Exclude audiences

If you're trying to prevent ads from displaying for a certain audience, you can exclude a remarketing list of those users from the ad group. For example, if you're trying to attract new customers by offering a sign-up bonus, you could exclude people who have visited your site from seeing this ad. Learn more

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Tracking templates for Bing Shopping Campaigns

You can now add tracking templates at the account, campaign, and ad group level for your Bing Shopping Campaigns. Learn more

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