If you have a prepay account, you need to add funds to your account before your ads can display on the Bing Network. You can manually add money to your account at any time, or you can set up automatic payments (auto-recharge) to make sure there is no gap in your online advertising. If you don't set up auto-recharge and your account balance hits zero, we'll pause your campaigns and your ads will not display until you add more funds.
The minimum and maximum amount of money you can add to your account depends on the country of your billing address and the payment method you are using to fund your account. You'll see the minimum and maximum amounts allowed when you add your payment.
Funding a prepay account is typically immediate, but in certain cases, it can take up to 24 hours.
If you sign up for auto-recharge, each time your account balance reaches 20 percent of the recharge amount, we will automatically charge your primary payment method and add funds to your account.
To set up auto-recharge, you need to make sure that you are using a credit or debit card as your primary payment method.
If you need to add a new credit card to your account, be sure to read How do I add my credit card or other payment method?. And if you want to review whether a prepay account or a postpay threshold account works best for your needs, see What are my billing options? Pay now or pay later.
If you are required to pay taxes on your advertising charges. We'll deduct any taxes due from the amount of your payment. You can estimate the amount of taxes due and the amount that will go toward your account balance when you add funds.